Nur Ilma Ambo, Nor Surilawana Sulaiman, Suhailah Abd. Muin. ANALISIS CABARAN PELAKSANAAN KONSEP PELANCONGAN MESRA MUSLIM DI SABAH: IMPLIKASI TERHADAP PEMBANGUNAN INDUSTRI PELANCONGAN: ANALYSIS OF THE CHALLENGES IN IMPLEMENTING THE MUSLIM-FRIENDLY TOURISM CONCEPT IN SABAH: IMPLICATIONS FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY. JTHEM [Internet]. 2025 Jun. 30 [cited 2025 Jul. 15];10(40). Available from: https://gaexcellence.com/jthem/article/view/5554