JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM)

LITTERING AND ENVIRONMENTAL NEGLIGENCE ASIA A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS (2000–2025)

Tue, 26 Aug 2025 00:00:00 +0800

This bibliometric analysis investigates global research trends on littering and environmental negligence in Asia over a 25-year period, from 2000 to 2025. The study aims to explore the development of scholarly attention in this field, identify major thematic areas, and assess the role of technology, tools, and education in shaping the academic discourse. Despite the growing urgency of waste-related environmental issues in the region, systematic evaluations of the academic response remain limited. To address this gap, data were extracted from the Scopus database using a structured search strategy focused on the keywords "technology", "tools", and "education". After applying inclusion criteria based on language, document type, and publication year, a total of 986 articles were selected for analysis. The dataset was processed and refined using Scopus Analyzer, OpenRefine, and VOSviewer software, enabling detailed mapping of publication trends, co-authorship networks, subject area distribution, and keyword co-occurrence. Results show a significant increase in publication output from 2015 onwards, with peak activity observed between 2021 and 2025. Most contributions came from the disciplines of environmental science, agricultural and biological sciences, and earth and planetary sciences, with limited representation from social sciences, behavioural research, and policy studies. Southeast Asian countries, particularly Indonesia, Malaysia, and Thailand, were among the top contributors, though varying in levels of international collaboration. Keyword analysis revealed dominant themes related to ecological impact, marine litter, and decomposition, with emerging interest in microplastics and environmental education. This study contributes to a deeper understanding of the research landscape on environmental negligence in Asia and highlights the need for more interdisciplinary engagement. The findings offer direction for future studies and policy development aimed at advancing sustainable waste management practices through integrated scientific and educational approaches.

FROM LANDSCAPE TO BRANDSCAPE: THE ROLE OF LOCAL CULTURAL IDENTITY IN SHAPING GUILIN’S TOURISM BRAND PERCEPTION

HuangXi , Tengku Fauzan Tengku Anuar — Mon, 08 Sep 2025 00:00:00 +0800

This article takes the tourism brand of Guilin as the research object to explore how the local cultural identity shapes tourists' brand perception in the transformation process from "landscape" to "brand landscape". Through qualitative research and questionnaire surveys, this paper analyzes how the natural landscapes and distinctive cultural resources of Guilin are refined into symbolic and differentiated brand elements, and examines tourists' cognition and emotional connection to these elements. Research has found that embedding local cultural identity into tourism brands through narrative construction, visual symbols and experience design can not only enhance brand uniqueness, but also stimulate tourists' cultural identity and sense of belonging, thereby improving brand loyalty. The research provides theoretical inspiration for the branding of destinations in the context of the integration of culture and tourism, emphasizing the core role of cultural roots in the long-term competitiveness of brands.

FOOD NEOPHOBIA AND ACCEPTANCE OF TRADITIONAL FOODS AMONG CONSUMERS IN KENINGAU, SABAH, MALAYSIA

Adilah Md Ramli, Nurul Asidahtul Sapinin, Shalawati Ibrahim — Tue, 30 Sep 2025 00:00:00 +0800

This study examined the level of neophobia among local consumers in Keningau, Sabah, and its association with sociodemographic factors. Food neophobia, an aversion to eating or avoiding unusual foods, can affect consumer behaviour and openness to food diversity. A total of 423 respondents from Keningau participated in the study. Data was collected using structured questionnaires and analysed through descriptive statistics and correlation tests. The findings showed that the overall level of food neophobia among local consumers was neutral (score: 33-46), with 56% (n=237) of respondents falling into the middle range of the food neophobia scale, while the lowest was neophobia (score: 47-67) with 5.7% (n=24). Sociodemographic analysis revealed moderate levels of food neophobia (neutral) in the following age categories of 18-24 years (n=82), Muslim (n=189), female (n=151), SPM (n=83), and from Kadazan/Dusun ethnicity (n=168). This group showed a moderate or neutral tendency to unusual traditional foods compared to other demographic categories. Correlation results (r² = 0.197) have identified a weak but significant relationship between levels of food neophobia and the willingness to try traditional non-local food, indicating a relationship between levels of neophobia and willingness factor among consumers in the district. However, it is seen to be very weak. Overall, the study offers insights into consumer tendencies in the Keningau district, Sabah, regarding food neophobia. These findings can be served as basis for future research on aspects of food identity and the impact of accepting of traditional foods that do not originate from Sabah. Furthermore, it provides constructive guidance on food marketing strategies while assisting tourism policymakers in effectively incorporating local heritage food in Sabah.

FORECASTING RELIGIOUS TOURISM IN KARBALA: ECONOMIC IMPLICATIONS FOR IRAQ'S SUSTAINABLE DEVELOPMENT (2025-2027)

Moslim Ali Obieas, Ahmed Obeed Uraiby, Muthana Faaeq Almasoodi — Sun, 07 Sep 2025 00:00:00 +0800

This study examines religious tourism in Karbala, Iraq as a strategic driver of economic development, analysing its multidimensional impacts and potential for sustainable growth. The research employs a mixed-methods approach using official statistical records from the Holy Abbas Shrine and the Central Bank of Iraq, applying time-series analysis on visitor data from 2016 to 2023. Findings demonstrate remarkable growth in religious tourism, with visitor numbers increasing from 11.2 million to 22 million, representing 96% growth despite temporary COVID-related declines. Statistical modeling through curve estimation provides reliable projections for 2025-2029, indicating continued growth. Economic analysis reveals that the accommodation services of tourism revenue suggest opportunities for economic diversification. The study identifies religious tourism's distinctive characteristics, including resilience to economic fluctuations, year-round continuity with seasonal peaks, and cross-demographic appeal. The research contributes to theoretical frameworks connecting religious tourism with sustainable development while providing practical insights for policymakers. The study concludes that maximizing economic benefits requires balanced approaches, preserving Karbala's religious identity while enhancing infrastructure and diversifying tourism-related economic activities. This research addresses significant knowledge gaps regarding religious tourism's role in economic development within Iraq's unique context.

E-WASTE MANAGEMENT: A BIBLIOMETRIC ANALYSIS FROM 2019 TO 2025

Che Wan Noorakma Abdullah, Hambali Arep @ Ariff, Al Amin Mohamed Sultan — Fri, 19 Sep 2025 00:00:00 +0800

The current study is an elaborate bibliometric report on trends in international research on electronic waste (e-waste) management from 2019 to 2025 using data extracted from the Scopus database. The objective is to evaluate publication trends, identify influential authors, institutions, and countries, and explore thematic developments through co-occurrence, co-authorship, and citation network analyses. The analysis includes 3,317 publications focused on key environmental, engineering, and technological subject areas. Results demonstrated a substantial upward trajectory in research output, with a maximum of publications in 2024, because the problem of e-waste is being increasingly considered by researchers. India, China, and the United States emerge as leading contributors, while the Chinese Academy of Sciences, as well as the Ministry of Education of China, dominate institutional output. Keyword co-occurrence analysis highlights major research clusters, including metal recovery, environmental risks, policy implementation, and technological innovations such as Internet of Things (IoT) and Artificial Intelligence (AI). Country collaboration and co-authorship networks underscore strong research linkages in Asia and Europe, although disparities in global participation persist. This work highlights the relevance of further interdisciplinary and international collaboration to resolve the growing problem of e-waste. It offers researchers, policymakers, and stakeholders findings that are of great relevance to enhancing sustainable waste management practices.

BIBLIOMETRIC ANALYSIS OF HERITAGE TOURISM AND DIGITAL TECHNOLOGY RESEARCH: TRENDS, THEMES, AND EMERGING FRONTIERS

Sun, 10 Aug 2025 00:00:00 +0800

This study presents a comprehensive bibliometric analysis of the intersection between heritage tourism and digital technology, highlighting prevailing trends, dominant themes, and emerging frontiers in the field. As heritage tourism increasingly integrates digital technologies to enhance preservation, interpretation, and visitor engagement, it becomes essential to map the scholarly landscape to inform future research and practice. Despite growing academic interest, a systematic and data-driven overview of this interdisciplinary domain remains limited. Addressing this gap, the study analysed 229 publications retrieved from the Scopus database, focusing on works published between 1997 and 2025. Using a combination of Scopus Analyser for initial data filtering, OpenRefine for data cleaning and standardisation, and VOSviewer for network visualisation, the research identified key authors, influential journals, collaborative networks, and thematic clusters. The analysis revealed a sharp increase in scholarly output over the last decade, with significant contributions from countries such as China, the United Kingdom, and Italy. Core research themes include virtual heritage, Augmented Reality (AR), smart tourism, and digital storytelling, with a notable rise in interdisciplinary collaboration. Citation and co-authorship analyses further highlighted strong international research linkages and the emergence of digital innovation as a pivotal axis in the discourse of heritage tourism. The study concludes that digital technology is not only transforming heritage tourism experiences but also reshaping scholarly dialogue through the evolution of research networks and conceptual frameworks. These findings provide valuable insights for academics, practitioners, and policymakers seeking to understand and contribute to this dynamic and rapidly evolving research frontier.

ZEN AESTHETICS AND GUEST EXPERIENCE: EXPLORING THE ENVIRONMENTAL AND EXPERIENTIAL IMPACTS OF ZEN-INSPIRED DESIGN IN MODERN LEISURE RESORTS

Wu Pei Feng, Nadia Nasir — Mon, 08 Sep 2025 00:00:00 +0800

This study explores the influence of Zen aesthetics on the environmental design and guest experiences within modern leisure resorts. Rooted in the principles of simplicity, harmony, and mindfulness, Zen design offers a unique framework for enhancing guest satisfaction, emotional well-being, and connection with nature. However, the increasing commercialization of Zen aesthetics poses challenges in maintaining authenticity and philosophical integrity. Through an exploratory qualitative approach, this research investigates how Zen-inspired elements—such as natural materials, minimalist spatial design, and integrated nature components—are applied in resort environments and how they affect guest perceptions and experiences. A purposive sample of 20 participants, including resort managers and guests, was selected to provide insights through semi-structured interviews. Thematic analysis revealed five major research themes: the identification of key Zen design components, their role in attracting guests, their contribution to guest tranquility, their ability to foster human-nature connection, and the impact of Zen-inspired activities on guest engagement and well-being. Results indicate that Zen design successfully promotes calmness and introspection through elements such as open spaces, earthy tones, and meditative zones. Zen-related cultural practices—like tea ceremonies, calligraphy, and yoga—were found to enrich guest experiences and encourage cultural appreciation. Despite the positive impacts, the study highlights the need for balance between modern luxury amenities and traditional Zen values. Furthermore, it emphasizes the importance of integrating sustainable practices aligned with Zen philosophy. This study contributes to both academic literature and industry application by offering a conceptual framework that links Zen aesthetics to environmental psychology, design theory, and hospitality experience. Recommendations include designing with ecological awareness, preserving cultural authenticity, and curating immersive experiences rooted in Zen philosophy. Ultimately, Zen-inspired design emerges as a transformative approach for redefining the standards of sustainable and mindful tourism in the contemporary hospitality industry.

EXPLORING CUSTOMER SATISFACTION IN HOTEL RESTAURANTS: THE ROLE OF PERCEIVED VALUE AND THE MODERATING EFFECT OF COVID-19 FEAR

Donna Lee, Mark Kasa, Azizan Yatim — Tue, 30 Sep 2025 00:00:00 +0800

This study examined how perceived value dimensions (physical environment, trust, corporate reputation, and price) influence customer satisfaction in hotel restaurants in Kuching, Malaysia. This study also explored the moderating role of COVID-19 fear on these relationships. Using data from 285 structured questionnaire responses, the findings reveal that all value dimensions are positively associated with customer satisfaction. Additionally, it was suggested that COVID-19 fear is positively related to customer satisfaction and significantly moderates the effects of the physical environment and corporate reputation, but not trust or price, on satisfaction. This research integrates perceived value theory with the Stimulus–Organism–Response (S-O-R) model to provide new insights into customer behaviour in the post-pandemic hospitality context. The results offer actionable implications for hotel restaurant managers seeking to rebuild consumer trust, optimise service value, and adapt to customers’ heightened health and safety concerns in the wake of COVID-19.

UNVEILING THE ECOSYSTEM BENEFITS OF ECO FOREST PARKS: A CONCEPTUAL VIEW

Devika Krishnan, Suziana Hassan, Khairiyah Md. Shahid, Marni Ghazali — Mon, 01 Sep 2025 00:00:00 +0800

Eco forest parks are essential for sustaining biodiversity, mitigating climate impacts, and promoting environmental awareness. However, the ecosystem benefits they offer are often undervalued or fragmented in current conservation strategies. This paper addresses the gap by conceptualizing a framework to systematically understand the ecosystem benefits of eco forest parks. The objective is to identify and classify these benefits under four main ecosystem service categories—provisioning, regulating, cultural, and supporting—while aligning them with conservation and sustainable development goals. This conceptual research employs qualitative content analysis of secondary literature from multidisciplinary sources. The findings highlight that eco forest parks provide more than ecological value; they contribute significantly to socio-economic development, education, and public health. However, the lack of integrated planning and recognition limits their potential. It is recommended that ecosystem benefits be incorporated into national green policies and community-based conservation programs to strengthen ecological resilience and public engagement

EXAMINING THE FACTORS THAT INFLUENCE TOURISM STUDENTS’ INTENTION TO SERVE PEOPLE WITH DISABILITIES IN THE ACCOMMODATION SECTOR

Fatin Syafiqah Nurrulhisham, N Alia Fahada W Ab Rahman — Thu, 18 Sep 2025 00:00:00 +0800

The purpose of this study is to examine the factors that influence tourism students’ intentions to serve people with disabilities in the accommodation sector. Using the Theory of Planned Behavior (TPB), this study examines the roles of attitude, subjective norms and perceived behavioral control in shaping students’ service intention. The respondents will be students enrolled in the Bachelor of Tourism Management program at Universiti Malaysia Terengganu, selected through purposive sampling. The data for this study will be collected using an online questionnaire distributed through Google Forms. The data obtained will be analyzed descriptively using Statistical Package for Social Science (SPSS) and correlation analysis. The findings are expected to guide education and policy efforts in promoting inclusive practices in the tourism industry.

EXPLORING KEY BARRIERS TO PLANT-BASED MEAT ACCEPTANCE IN MALAYSIA: SENSORY, PRICE, NUTRITION, AND AVAILABILITY DIMENSIONS

Sun, 07 Sep 2025 00:00:00 +0800

The global movement toward a plant-based diet and lifestyle, known as the Plant-Based Revolution, has gained substantial traction in recent years due to its potential benefits for personal health, environmental sustainability, and animal welfare. However, the growing awareness and availability of plant-based options, the widespread adoption of this revolution faces various barriers that hinder its acceptance across diverse populations. This conceptual paper delves into an extensive review of existing literature on the plant-based movement, including its documented health benefits, ecological advantages, evolving consumer attitudes, and the multifaceted barriers impeding its broader societal integration. Drawing upon these interdisciplinary insights, a conceptual framework is proposed. This framework integrates key constructs such as sensory perception, price sensitivity, nutritional skepticism, and product availability each representing salient inhibitors frequently cited in extant literature. Furthermore, the framework is proposed to conceptualize within Malaysia’s diverse demographic landscape. The model aims to elucidate the interplay between these variables and their influence on consumer resistance or acceptance, thereby offering a comprehensive lens through which behavioral patterns can be better understood. Ultimately, this proposed framework not only guide for empirical investigations but contributes both theoretical and practical implications.

COOKING WITH THE COMMUNITY: PARTICIPATORY DOCUMENTATION OF ANTIQUE’S CULINARY HERITAGE

Mary Rose Gemma S. Rodriguez, John Erwin P. Pedroso — Tue, 30 Sep 2025 00:00:00 +0800

Preserving culinary heritage is vital to sustaining cultural identity, yet traditional foodways face increasing pressures from globalization, modernization, and generational change. This study, through immersive fieldwork involving in-depth interviews, participant observation, and collaborative dialogues, documented the lived experiences of six culinary practitioners as they navigated preservation challenges. The methodology focused on co-creation, working with community gatekeepers to record not only recipes as living documents but also the stories, adaptations, and intergenerational knowledge embedded in their practices. Thematic analysis revealed three key findings: (1) the role of customary beliefs in shaping food preparation, (2) the dynamic transmission of recipes and cultural meaning across generations, and (3) the creative integration of technology to sustain traditions. Despite disruptions like the COVID-19 pandemic, traditional cooks demonstrated resilience by blending oral tradition with digital tools and intergenerational teaching. Their reflections underscored that culinary heritage is not static but evolves through dialogue, adaptation, and shared memory. The study concludes that effective preservation requires participatory documentation, where locals are not merely subjects but co-authors of their heritage. Strategies such as community-led archiving, storytelling, and adaptive education programs emerged as vital for keeping culinary traditions alive.

A SYSTEMATIC REVIEW OF TECHNOLOGY’S IMPACT ON THE TOURISM INDUSTRY

Zulaffendi Jamalludin, Nur Rahmas Mohd Saman, Noreen Noor Abd Aziz — Mon, 01 Sep 2025 00:00:00 +0800

This systematic literature review (SLR) explores the impact of technology on the tourism industry, that influence on customer interactions, operational strategies, and sustainability. Rapid technological advancements have reshaped the industry, creating both opportunities and challenges in adapting to digital innovations. Despite extensive research on this topic, the need for a comprehensive synthesis remains to understand the broader implications of technology’s integration across tourism sectors. The review adopts a structured methodology, examining 29 (n=29) peer-reviewed studies published between 2023 and 2024 from databases such as Scopus and Web of Science. A systematic and through review of existing literature was conduct, encompassing studies, experiment and implementation of immersive virtual reality (IVR) in technology on the tourism industry based on Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) framework. The selection criteria focused on studies of Technology Integration in Tourism, Behavioural Impacts in Tourism and Sustainable Tourism Development and Psychological. However, issues such as technostress, security concerns, and uneven technological adoption persist. The analysis highlights that while technology has facilitated sustainable growth, achieving a balance between growth and environmental conservation remains complex. The review concludes that strategic management, cross-disciplinary collaboration, and effective policy implementation are essential for maximizing technology's benefits while mitigating its negative effects. The findings offer valuable insights for academics, practitioners, and policymakers aiming to enhance tourism sector resilience and sustainability.

THE ROLE OF GREEN INNOVATION IN CATALYZING CIRCULAR ECONOMY PRACTICES TO ENHANCE SUSTAINABILITY PERFORMANCE IN THE ELECTRICAL AND ELECTRONIC INDUSTRY

Thu, 18 Sep 2025 00:00:00 +0800

As global concerns over environmental damage and resource scarcity, the Electric and Electronic (E&E) industry faces increasing pressure in enhancing its sustainability performance. Even though more focus is given to sustainability, limited research on the relationship between green innovation and circular economy practices in enhancing sustainability performance in this sector is being studied. Thus, this study aims to investigate the role of green innovation in driving sustainability performance and examine how circular economy practices affect and mediate this relationship within the E&E industry. The conceptual framework was developed based on two theories, which are the resource-based view (RBV) and natural-resource-based view (NRBV) theories. Both theories were used to explore the connection between green innovation, circular economy practices, and also sustainability outcomes. Using a narrative review approach, it aims at synthesizing and interpreting the data from the existing literature, specifically in E&E firms. The findings revealed that green innovation significantly contributes to improved environmental, economic, and social performance. Moreover, circular economy practices not only directly enhance sustainability performance but also help in mediating the effect of green innovation. This shows their function as a strategic enabler. This study uses a theory which enhances previous models by integrating RBV and NRBV. These theories explain how firms can build sustainable competitive advantage through innovation and resource circularity. From a practical perspective, this study offers important guidance for industry stakeholders and policymakers who aimed at adopting integrated green and circular strategies to achieve long-term sustainability. Since the study focuses solely on the E&E sector in a specific regional context, future research should examine a wider range of industries and include other moderating variables to broaden and enhance the understanding of this subject matter.

INVESTIGATING CAREER INTENTION AMONG HOSPITALITY INTERNS: THE INFLUENCE OF CAREER BARRIERS

Sun, 07 Sep 2025 00:00:00 +0800

This research investigates career barriers and career intentions among hospitality interns. The growing hotel and tourism industry has led to increased employment opportunities and expanded hospitality and tourism courses. Despite internships aiming to enhance, personal and social barriers hinder career intentions. The study employs a quantitative, cross-sectional approach with 111 hospitality interns. Data from an online survey was analyzed to explore relationships between career barriers and career intention. The research has been able to identify the best predictor on career intention among hospitality interns. By examining the variables, this study aims to provide insights for academic and practical improvements in career preparation for emerging hospitality professionals.

EXPLORING THE POTENTIAL OF TRADITIONAL CULTURAL TOURISM AS A DRIVING FORCE FOR RURAL ECONOMIC DEVELOPMENT: A CASE STUDY OF THE QUANZHOU FLOWER HAIRPIN, CHINA

Jianyu Chen, Sharifah Rohayah Sheikh Dawood, Jinren Huang — Thu, 25 Sep 2025 00:00:00 +0800

Traditional cultural tourism is increasingly recognized as a pivotal driver for rural economic development, especially in areas rich with intangible cultural heritage. This study investigates the potential of traditional cultural tourism in fostering rural economic growth through an in-depth case study of the Quanzhou flower hairpin, a distinctive intangible cultural heritage of Fujian Province, China. Utilizing a mixed-method approach, including literature review and questionnaire surveys, the research evaluates visitor perceptions, tourism market dynamics, and the economic impact of flower hairpin tourism on local rural communities. Results indicate that Quanzhou flower hairpin tourism significantly enhances local employment, stimulates regional economic activities, and promotes cultural awareness among tourists. However, challenges such as limited product diversification, insufficient infrastructure, and inadequate marketing strategies were identified. The study recommends strategic measures including enhancing cultural interpretation, diversifying tourism products, strengthening infrastructure, and adopting integrated marketing communication approaches. This research provides valuable insights into the sustainable development of traditional cultural tourism and underscores its role in revitalizing rural economies.

ANALISIS KEPERLUAN PEMBANGUNAN MODEL PELANCONGAN DIGITAL MENGGUNAKAN REALITI LUASAN (AUGMENTED REALITY) BERBAHASA ARAB UNTUK PELANCONG MUSLIM DI NEGERI SELANGOR

Wed, 27 Aug 2025 00:00:00 +0800

Pelancong Muslim dari Timur Tengah semakin memilih Selangor sebagai destinasi utama pelancongan. Namun, ketiadaan aplikasi pelancongan digital yang menggunakan teknologi Realiti Luasan (AR) dalam bahasa Arab dan berteraskan nilai Islam menyukarkan pengalaman pelancongan yang berkesan. Kajian ini dijalankan untuk mengenal pasti keperluan, kekurangan dan kehendak pelancong Arab Muslim terhadap pembangunan aplikasi pelancongan digital Islamik berasaskan AR di Selangor. Kajian ini menggunakan pendekatan kuantitatif dengan mengedarkan soal selidik kepada 100 orang pelancong Muslim berbahasa Arab. Dapatan kajian menunjukkan bahawa majoriti responden menyokong keperluan aplikasi pelancongan yang bersifat interaktif, mesra pengguna, mengandungi kandungan Islamik serta menyokong fungsi luar talian dan bahasa Arab. Responden juga menekankan kepentingan ciri seperti waktu solat, arah kiblat, tempat ibadah, serta integrasi GPS dan visualisasi lokasi sejarah Islam. Kajian ini mencadangkan pembangunan aplikasi pelancongan digital yang bersifat responsif, inklusif, dan sensitif terhadap nilai dan keperluan pelancong Muslim. Aplikasi sebegini bukan sahaja berpotensi memperkukuh sektor pelancongan Islam di Selangor, malah dapat menyumbang kepada agenda dakwah kontemporari dan pembangunan ekonomi negeri.

Muslim tourists from the Middle East increasingly select Selangor as a preferred travel destination. However, the absence of digital tourism applications that utilise Augmented Reality (AR) technology in Arabic and reflect Islamic values hampers a meaningful tourism experience. This study aims to identify the needs, limitations, and expectations of Arabic-speaking Muslim tourists in relation to the development of an AR-based Islamic digital tourism application in Selangor. A quantitative survey was conducted involving 100 Muslim tourists. The findings reveal that the majority of respondents support the development of an interactive, user-friendly application that incorporates Islamic content, offline functionality, and Arabic language support. Key features emphasised include prayer times, Qibla direction, places of worship, GPS integration, and Islamic heritage visualisation. The study recommends the development of a responsive and inclusive AR-based tourism application that aligns with the values and expectations of Muslim travellers. Such an application holds potential not only to enhance Islamic tourism in Selangor but also to contribute to contemporary da’wah and regional economic development.

CULINARY JOURNEY: A QUANTITATIVE ANALYSIS OF AUTHENTIC GASTRONOMIC EXPERIENCES IN WEST SUMATRA, INDONESIA

Naseh Ulwan, Mohd Fadil Mohd Yusof, Yulia Mandasari, Akrimullah Mubai — Thu, 18 Sep 2025 00:00:00 +0800

Gastronomic tourism has become a global phenomenon where tasting local cuisine is a key reason people travel. West Sumatra, Indonesia, renowned for its rich Minangkabau culinary heritage and culture, serves as an ideal destination for those seeking authentic food experiences. Although Padang restaurants are well-known internationally, the true Minangkabau culinary experience is best enjoyed in its place of origin. This study compares the effects of gastronomic motivation and local food authenticity on authentic culinary experiences and tourist satisfaction among both domestic and international visitors in West Sumatra. Using the Stimulus-Organism-Response (S-O-R) model and data from 198 respondents, the results indicate that for domestic tourists, authentic culinary experience mediates the relationship between food authenticity and satisfaction, while gastronomic motivation does not have a significant indirect effect. Conversely, for international tourists, both factors have significant direct and indirect effects on satisfaction through authentic culinary experience. These findings highlight the importance of authenticity and active engagement in shaping tourist satisfaction. Therefore, it is recommended that destination management strategies focus on authenticity and cultural storytelling for international visitors, while enhancing interactive experiences for domestic tourists. This research offers valuable insights for developing more effective gastronomic tourism strategies.

WHY FRESH GRADUATES STAY: FACTORS SUSTAINING CAREERS IN MALAYSIA’S FOOD SERVICE SECTOR

Tue, 30 Sep 2025 00:00:00 +0800

The Malaysian food service sector relies heavily on fresh graduates to meet industry growth demands, yet high turnover rates threaten its sustainability and service quality. Retaining skilled graduates is critical, but limited research has explored why some choose to build long-term careers in the sector. This study explored the factors sustaining the careers of fresh graduates who remain in Malaysia’s food service industry. A qualitative phenomenological approach was employed, using semi-structured interviews with purposively selected graduates from Malaysian public universities who had completed their bachelor’s degree within the past two years and worked in the food service sector for at least six months. Data were analysed thematically using NVivo 14. Six themes emerged: personal interest, growth opportunities, work environment, psychological and mindset well-being, employee benefits, and location. The findings offer practical implications for employers to design retention strategies that integrate professional development with supportive work environments, and for educational institutions to strengthen career preparation and industry engagement. Enhancing graduate retention in the food service sector can contribute to Sustainable Development Goals (SDG) 4 on quality education and SDG 8 on decent work and economic growth.

THE ROLE OF STAKEHOLDERS IN BAIJIU TOURISM IN CHINA: A STAKEHOLDER THEORY PERSPECTIVE

Sun, 07 Sep 2025 00:00:00 +0800

Baijiu tourism is an emerging niche sector that serves as a catalyst for regional economic development by integrating local industries, tourism, and cultural heritage that provide dynamic experiences of modern tourism. This study sets the stage for examining Baijiu tourism in the city of Bozhou in Anhui region of China that centred on stakeholder theory which posits that various groups such as local government, Baijiu liquor enterprises, tourism operators, local communities and tourists play pivotal roles in the developing Bozhou as Baijiu tourism hub. Through the identification of their roles and their interactions in promoting Baijiu tourism in Bozhou, value is co-created which emphasizes the active participation of all stakeholders. Another aim to provide insights into the challenges and opportunities inherent in developing a sustainable and culturally rich Baijiu tourism industry in Bozhou. This qualitative exploratory study employs semi-structured interviews to gather in-depth insights from a diverse group of stakeholders through purposive and snowball sampling of 20 participants, comprising 8 females and 12 males volunteers. The data collected is analyzed using thematic analysis, allowing for the identification of patterns, key themes, and underlying narratives within stakeholder perspectives. Findings revealed that stakeholder value matrix mapping is a strategic tool that categorizes stakeholders based on their roles and interactions with one another in the context of developing Baijiu tourism in Bozhou, China. By identifying stakeholders’ roles and understanding their interactions, the matrix provides a clear overview of stakeholder dynamics to foster a collaborative environment. A thorough examination of the challenges and benefits provides a balanced perspective, guiding the development of Baijiu tourism in Bozhou in order for stakeholders to make informed decisions. Balancing the benefits of promoting Baijiu tourism with an awareness of challenges allows the promotion of cultural and economic growth without compromising local heritage or environment.

LAND SUITABILITY AND TOURISM PERFORMANCE: UNDERSTANDING THE ECONOMIC BENEFITS THROUGH COMMUNITY ENGAGEMENT AND INVESTMENT STRATEGIES

Ling Cai, Zaharah Mohd Yusoff, Nor Aizam Adnan — Thu, 25 Sep 2025 00:00:00 +0800

The aim of this research is to investigate the impact of land suitability on tourist performance through the mediating roles of investment strategy and local interaction. The study emphasizes the importance of understanding how environmental, social, and economic matters intertwine to provide sustainable benefits from tourism in Chinese countryside. The data were collected using a structured questionnaire completed by 272 participants of both the local residents and tourists in Huangma Township, Nanchang County, Jiangxi Province. A quantitative design was employed, and data were processed using SmartPLS for analyzing direct and mediating relationships between the proposed model. The empirical results indicate that land suitability has a significant positive impact on tourism performance, investment strategy, and local participation. Moreover, both investment strategy and local participation were found to mediate the relationship between land suitability and tourism performance, which suggests that natural resources must be actively financially and socially mobilized to provide sustainable tourist outcomes. These findings highlight the inter-linkage between environmental resources, strategic investment, and local participation in establishing effective tourism development. With the integration of land suitability, investment strategies, and community engagement in a single framework, this research contributes by establishing new findings on how rural tourist destinations can leverage their natural endowments to guarantee long-term competitiveness and sustainable economic development.

MILLENNIALS’ UNDERSTANDING OF STAYCATION CONCEPT TRENDING AFTER CRISIS

Nor Syuhada Zulkefli, Siti Nazatul Anis Mohd Alwi , Nur Aliah Mansor — Sun, 10 Aug 2025 00:00:00 +0800

The staycations gained popularity as an alternative form of leisure. Staycations involve spending time in nearby locations, typically within one's local environment, to relax and unwind. Millennials and Generation Z are particularly drawn to this trend because they prefer new experiences, convenience, and cost savings. This study used a qualitative approach using in-depth interviews to explore the key terms of the staycation concept, focusing on their behaviors, perceptions, and experiences in Malaysia. The main finding found five themes to describe of staycation concept among Millennials, which are length of stay, distance, intention, flexibility, and the desire to explore local destinations. Findings suggest that staycations are not only a practical alternative to traditional vacations but also a meaningful experience that promotes relaxation, sustainability, and connection to local culture.

HAZARDOUS WASTE AND ITS IMPLICATIONS ON REPRODUCTIVE HEALTH: A REVIEW

Mon, 08 Sep 2025 00:00:00 +0800

Improper management of hazardous waste poses serious risks to public health and environmental integrity. This review discusses how exposure to toxic substances like zinc, lead, cadmium, mercury, arsenic, and vanadium affects reproductive health. These harmful pollutants are known to interfere with sperm production, damage egg quality, and disrupt hormone balance, consequently affecting fertility in men and women. This review also highlights the prenatal exposure pathways for pregnant women living near waste sites, linking these exposures to increased risks of birth defects and developmental disorders. Besides, the dangers faced by waste management workers were also reviewed, exploring the ethical concerns regarding environmental injustice in the siting of toxic waste facilities near vulnerable populations. This review emphasizes the urgent need for integrated public health advocacy, occupational safety regulations, and environmental monitoring to mitigate these risks. Thus, protecting reproductive health from ecological pollutants is essential, and it requires a multidisciplinary approach, informed policy action, and sustained community engagement.

EXPLORING THE CONSUMPTION VALUE OF LAKSA IN MALAYSIAN GASTRONOMIC TOURISM: QUALITATIVE PERSPECTIVE

Tue, 30 Sep 2025 00:00:00 +0800

Gastronomic tourism has emerged as a significant driver of cultural exchange, economic development, and destination branding. In Malaysia, a country renowned for its rich culinary diversity, traditional dishes like laksa play a central role in shaping the nation’s food identity. This study explores the consumption value of laksa within the context of Malaysian gastronomic tourism from a qualitative perspective. Drawing on interviews with key stakeholders—local food vendors, tourists, and tourism authorities—the research investigates how different dimensions of consumption value (functional, emotional, social, epistemic, and cultural) influence tourists' engagement with laksa as a gastronomic experience. The findings reveal that laksa is perceived not only as a flavourful and affordable meal (functional value), but also as a medium of cultural storytelling and emotional connection (emotional and cultural value). Tourists often associate laksa with authenticity, heritage, and the sensory thrill of discovering local flavors, enhancing its epistemic appeal. Moreover, the communal nature of consuming laksa in vibrant hawker centres or food markets fosters social interactions and shared experiences, further enriching its consumption value.

CUSTOMER ACCEPTANCE OF ROBOT SERVICE QUALITY AT KLUANG RAIL COFFEE

Siti Hajar Zakariah, Shahrina Hani, Mohd Zulfakar Mohd Nawi — Mon, 01 Sep 2025 00:00:00 +0800

The integration of robotics into the Malaysian food and beverage (F&B) sector has emerged as a promising innovation, particularly in enhancing operational efficiency and service quality. However, limited research explores customer acceptance of robotic services in this context. This study investigates customer perceptions of robotic service quality at Kluang Rail Coffee, Johor specifically assessing the impact of tangibility, reliability, responsiveness, assurance, and empathy on customer satisfaction. A quantitative approach was employed, collecting structured survey data from 267 respondents representing a broad demographic spectrum. The study found that tangibility, encompassing the robots’ appealing design and user-friendly features, was highly rated. Reliability, measured by task consistency and minimal malfunctions, also gained positive responses. Responsiveness, demonstrated by the robots’ promptness and adaptability, significantly influenced customer acceptance. Assurance, reflecting trust and confidence in robot service, emerged as a critical factor, while empathy, though limited by technological constraints, highlighted potential areas for future enhancement. Statistical analysis, including Spearman’s rank correlation, revealed a strong positive relationship between perceived service quality and customer acceptance. These insights offer practical implications for restaurant operators and policymakers seeking to optimize robotic services in Malaysian F&B settings. The study concludes that strategic improvements in service quality dimensions can drive greater acceptance, enhancing customer satisfaction and operational efficiency. Future research should explore AI-driven personalization to improve empathy in robotic interactions.

SUSTAINABILITY IN PRACTICE: INSIGHTS FROM MELAKA’S MEDIUM HOTELS

Rumizi Abd Manaf, Aslinda Mohd Shahril — Mon, 15 Sep 2025 00:00:00 +0800

The hospitality industry plays a vital role in Malaysia’s tourism economy but also contributes significantly to environmental challenges through energy consumption, water use, and waste generation. This study aims to examine the motivational factors driving the adoption of sustainable practices among medium-sized hotels (SMSHs) in Melaka, a UNESCO World Heritage City. A qualitative research design was employed, using purposive sampling to select eight medium-sized hotels with evidence of green initiatives. Data were collected through semi-structured interviews with managers and department heads, supported by on-site observations, and analysed thematically using NVivo software. The findings reveal seven key motivators: corporate social responsibility, enhancing guest experience, heritage conservation and environmental stewardship, leadership commitment, operational cost savings, compliance with regulations, and responsiveness to customer demand. These insights highlight that SMSHs, despite resource limitations, play a crucial role in extending sustainability practices beyond large hotel chains. The study contributes to advancing sustainable hospitality in developing economies and provides policy and managerial implications aligned with Smart Melaka 2035’s sustainability agenda.

DEVELOPMENT OF TOURISM APPS IN IMPROVE THE ECONOMY OF ASNAF BUSINESSES IN PERLIS

Muhammad Nurfiqri Mohd Hajar, Fatimah Noni Muhamad, Zati Hanani Ismail — Tue, 05 Aug 2025 00:00:00 +0800

The years 2024-2025 are established as the year to visit Perlis as part of the eco-tourism effort by the Perlis state. Therefore, a study on the effectiveness of the proposed establishment of tourism apps towards the development and economic impact of SME Asnaf Perlis has been proposed. The concept of smart Tourism has become crucial after the launch of the National Tourism Policy (NTP) 2020-2030 on the 23rd December 2020, to ensure the continuity of the country’s tourism industry and to turn Malaysia into a preferred tourist destination globally. In this policy, the Transformation Strategies are to embrace ‘Smart Tourism’, a concept that combines information and communication technologies (ICTs) with tourism to improve visitor experience, efficiency of tourism operations, and to support sustainable tourism development (Gretzel et al., 2015). Input regarding Asnaf Perlis’s SME businesses will be added to various applications per the study's findings, which will help the targeted community drive their business to success and the effectiveness of these apps regarding their business development.

EMPOWERING MOUNTAIN GUIDES FOR SUSTAINABLE TOURISM AND VISITOR WELLNESS IN KINABALU UNESCO GLOBAL GEOPARK

Lesley Hiew Soon Sang, Winfrey Hillaire Soripin — Sun, 07 Sep 2025 00:00:00 +0800

This paper investigates how tourist well-being and sustainable tourism practices within the Kinabalu UNESCO Global Geopark are affected by mountain guide empowerment. The main goal is to have a thorough awareness of the functions mountain guides perform in advancing environmental consciousness, improving cultural appreciation, and thus supporting visitor general well-being. Using a systematic literature review (SLR) to synthesise current information on the topic, a qualitative research approach was used to reach this. Using topic synthesis approaches, relevant academic papers, reports, and case studies from reputable sources including Scopus, Web of Science, and Google Scholar were methodically located, chosen, and examined.
Three primary theme areas sustainability awareness encouraged by guides, their part in promoting cultural appreciation, and their contributions to visitor wellness were the emphasis of the evaluation. By means of critical examination of thirty peer-reviewed papers released between 2013 and 2024, important trends were clear, underscoring the transforming power of guides as arbitrators between environmental preservation and visitor experiences. Studies have shown that well-trained guides improve tourists' emotional involvement and environmental awareness, therefore enhancing their travel experiences. Often found as contributing elements to good visitor well-being were themes like cultural storytelling, eco-interpretation, and emotional connection. According to the summary, empowering guides via organised training in environmental education and wellness-oriented interpretation techniques greatly increases both tourist enjoyment and ecological responsibility. The study comes to the conclusion that expanding sustainable tourism at Kinabalu Geopark depends critically on formalising guide certification procedures including features of wellness promotion and sustainability education. This study advises further ethnographic and participatory action research to expand knowledge of the lived experiences of guide and guest alike, thereby laying a basis for next policy and training schemes in sustainable tourism.

CULTURAL ATMOSPHERE, HAPPINESS, AND TOURIST LOYALTY: AN EMPIRICAL STUDY OF RURAL HOMESTAYS IN CHINA

Nannan Liu, Mazlina Mahdzar, Norhaya Hanum Mohamad, Yang Zhou, Xiaodong Ding — Tue, 30 Sep 2025 00:00:00 +0800

Against the backdrop of China's rural revitalization strategy, the development of rural homestays has emerged as a key driver for upgrading the rural tourism economy. Examining how the cultural atmosphere of rural homestays influences tourist happiness and loyalty can contribute to exploring sustainable development models for homestay tourism, while offering practical insights into the integration of rural culture and tourism. This study takes Hongcun Village as an example and constructs a theoretical model based on self-regulatory attitude theory, incorporating variables such as rural homestay cultural atmosphere, tourist happiness, and loyalty. Empirical analysis was conducted using SPSS 27.0 and SmartPLS 4.1. The results indicate: (1) The cultural atmosphere of rural homestays has a significant positive impact on tourist happiness; (2) Tourist happiness positively influences loyalty; (3) The cultural atmosphere significantly and positively affects loyalty. Based on these findings, it is recommended that rural homestays deepen their local cultural characteristics, improve service quality, enhance tourist emotional experiences, and strengthen brand appeal through targeted marketing, thereby increasing tourist loyalty and promoting the high-quality development of rural homestays.

MAPPING THE SCHOLARLY LANDSCAPE: REVISIT INTENTIONS AND MOTIVATION IN SOCIAL MEDIA INTERACTIONS

Zulaffendi Jamalludin, Nur Rahmas Mohd Saman, Noreen Noor Abd Aziz — Mon, 01 Sep 2025 00:00:00 +0800

This study comprehensive analysis of the scholarly landscape surrounding revisit intentions and motivation in social media interactions. With the ubiquitous use of social media platforms, understanding users' revisit intentions and motivations is crucial. Despite growing interest, there remains a need to systematically map the research landscape, identify key contributors, and discern trends and gaps. Employing bibliometric analysis techniques, we examined publications from 2014 to 2023, utilizing scholarly databases and citation indices. Our methodology involved collecting and analysing publication data, including trends in output, author distribution, and subject areas. Visualizations and statistical analyses elucidated patterns and relationships. Our findings reveal a significant increase in publications, indicating a growing interest and maturity in the field. Fluctuations in publication rates were noted, potentially influenced by technological advancements, research priorities, and emerging trends. Dominant authors and collaborative networks were identified, offering insights into influential voices and collaboration opportunities. Additionally, the multidisciplinary nature of research on revisit intentions and social media interactions was highlighted. In conclusion, our study provides valuable insights into the scholarly landscape of revisit intentions and motivation in social media interactions. By mapping the research landscape and identifying key contributors, our findings can guide future research initiatives, foster collaborations, and inform decision-making processes. Moreover, our study contributes to a deeper understanding of users' behaviours and interactions within the dynamic realm of social media.

AI GENERATED CONTENT IN HOSPITALITY MARKETING: IMPACTS ON BRAND IMAGE AND BOOKING INTENTIONS

Nur Fathia Saleh, Nuraina Nadiah Rosli — Thu, 18 Sep 2025 00:00:00 +0800

Artificial intelligence (AI) is reshaping the way hospitality businesses communicate with customers, offering opportunities to deliver personalized, efficient, and engaging marketing messages. While these advancements create new ways to connect with travelers, they also raise concerns about authenticity, trust, and credibility. Customers increasingly question whether AI-generated content truly reflects a brand’s identity or risks appearing impersonal and untrustworthy, issues that are especially critical in hospitality where trust strongly influences booking decisions. This study investigates how AI-generated content affects brand image and booking intentions in the hospitality industry, drawing on two theoretical perspectives: the Technology Acceptance Model (TAM) and the Source Credibility Theory (SCT). TAM explains how customers evaluate technology based on perceived usefulness and ease of use, while SCT highlights the role of trustworthiness and expertise in shaping acceptance of messages. Integrating these theories, the study proposes a framework to understand consumer responses to AI marketing content. Findings from the framework suggest that AI can positively influence brand perception and drive bookings, but only when messages are seen as credible, authentic, and aligned with customer expectations. Theoretically, this research extends TAM and SCT by applying them to AI-driven hospitality marketing. Practically, it provides guidance for marketers on crafting AI-generated messages that foster trust and credibility while avoiding the risks of over-automation. By addressing current concerns about authenticity and transparency, this study fills a key gap in understanding AI’s role in hospitality marketing and lays the foundation for future empirical research in real-world contexts.

THE ROLE OF ISLAMIC PROPAGATION SOCIETY INTERNATIONAL (IPSI) IN FACILITATING EFFECTIVE MOSQUE TOUR: AN ISLAMIC DA’WAH PERSPECTIVE ON INTERPERSONAL COMMUNICATION WITH NON-MUSIM TOURISTS

Sun, 07 Sep 2025 00:00:00 +0800

This study investigates the role of the Islamic Propagation Society International (IPSI) in guiding effective mosque tours, focusing on the implementation of Islamic da'wah through interpersonal communication with non-Muslim tourists. With the increasing globalization and inter-religious interactions, mosques have the potential to act as influential platforms for fostering understanding between Muslims and non-Muslims. However, there is a lack of systematic research on how these interactions are facilitated during mosque tours and the role of organized institutions such as IPSI in this process. The primary objective of this study is to analyze the communication strategies as well techniques employed by IPSI in engaging non-Muslim tourists to ensure informative and respectful mosque tours that align with Islamic da'wah principles. Utilizing a qualitative methodology, the research involved semi-structured interviews with IPSI tour guides especially the President of IPSI, as well as observational studies of mosque tours to collect rich, contextual data on the interpersonal dynamics at play and document analysis from several reading material related to the study. Findings reveal that IPSI's approach to mosque tours emphasizes empathetic communication, structured engagement, and the addressing of misconceptions, which are crucial in creating a positive and enlightening experience for non-Muslim visitors based on several steps of mosque tour. The study highlights the effectiveness of personal narratives and interactive dialogue in enhancing visitors' understanding of Islamic beliefs and practices. The significance of this research lies in its contribution to the field of intercultural dialogue, showcasing how structured da'wah efforts can serve as a bridge to foster greater appreciation and respect among diverse religious communities. The insights gained from this study can inform future strategies for Islamic organizations aiming to enhance outreach and promote harmonious interfaith relations through educational tourism.

DEVELOPING MEMORABLE WILDLIFE TOURISM EXPERIENCE INDICATORS: A CASE OF SEPILOK ORANGUTAN REHABILITATION CENTRE (SORC), SANDAKAN, SABAH

Tue, 30 Sep 2025 00:00:00 +0800

This research establishes indicators for Memorable Wildlife Tourism Experiences at Sepilok Orangutan Rehabilitation Centre in Sandakan, Sabah. It will outline vital factors leading to memorable experiences and provide measures of the relationship between visitor loyalty and wildlife dimensions. Data collection was conducted using a structured questionnaire based on a Likert scale, and after viewing the orangutan, 18 items measuring components of memorable wildlife tourism experiences were assessed. The 18 dimensions included hedonism, refreshment, knowledge, novelty, local culture, meaningfulness, involvement, visitor loyalty, relaxing, stimulation, adverse feeling, happiness, challenge, service assessment, value assessment, unexpected happenings, planning, and wildlife tourism. It is proposed that descriptive statistics will be used to analyse the data with a focus on significant indicators of memorable wildlife tourism experiences. The results will provide valuable information to SORC management that will inform improvements to the visitor experience, foster visitor loyalty, and hopefully, be beneficial for orangutan conservation. The findings of this research will help direct SORC management and similar organisations towards creating impactful and sustainable wildlife tourism experiences.

DEVELOPMENT OF A COASTAL OCEAN ACIDIFICATION VULNERABILITY INDEX (COAVI)

Mon, 01 Sep 2025 00:00:00 +0800

Coastal ocean acidification (COA), driven by rising atmospheric CO₂ levels and localized stressors such as eutrophication and freshwater inputs, poses significant risks to marine ecosystems, fisheries, and coastal communities. Despite its increasing impact, there is limited assessment of COA vulnerability at regional and local scales. This study proposes the development of a Coastal Ocean Acidification Vulnerability Index (COAVI) to systematically quantify and map the susceptibility of coastal environments. The COAVI integrates three key components: (i) Exposure, which includes coastal Total Alkalinity, pH variability, Sea Surface Temperature, Salinity, fCO₂, Aragonite and Calcite Saturation State (Ω_Ar & Ω_Cal), (ii) Sensitivity, which considers the presence of calcifying species and calcification rates and (iii) Adaptive Capacity, which evaluates socioeconomic resilience, and mitigation strategies. Data will be collected from remote sensing sources, in-situ monitoring, scientific literature, and national reports, followed by normalization, weighting, and spatial analysis using Geographic Information System (GIS) tools. The resulting index will identify high-risk coastal regions, providing a valuable tool for policymakers, researchers, and conservationists to prioritize intervention strategies. By systematically assessing COA vulnerability, this study aims to support sustainable coastal management and enhance climate resilience in marine-dependent communities.

DECODING CHINESE CONSUMERS' AMBIVALENT ATTITUDES AND USAGE INTENTIONS TOWARD BAMBOO FURNITURE

Wang JinFeng, Azhari Md Hashim , Hasnul Azwan Azizan , Li Zheng — Thu, 18 Sep 2025 00:00:00 +0800

This study explores the multidimensional perceptions, complex attitudes, and purchase intentions of Chinese consumers towards bamboo furniture, aiming to interpret the paradox between its venerated cultural status and low market penetration. Employing an exploratory quantitative approach, this research surveyed 318 Chinese consumers via an online questionnaire. The instrument combined Semantic Differential and Likert scales to measure consumer perceptions across three dimensions—value, quality, and aesthetics—along with their preferences and intentions. The research reveals inherent contradictions in consumer perceptions. First, the perceptual dimensions exhibit a hierarchical structure: value perception (cultural, environmental) is rated highest, followed by aesthetic perception, and lastly, quality perception. Second, negative stereotypes regarding quality persist, particularly among consumers lacking direct usage experience. Third, while environmental and cultural benefits are core drivers of attraction, concerns over maintenance and stylistic integration act as primary deterrents. Finally, consumer preferences show a significant polarization between traditional and modern design styles. The findings offer practical implications for designers and bamboo furniture enterprises. Companies should adopt differentiated strategies. Design efforts must establish a clear stylistic positioning while emphasizing the product's durability and sturdiness. Marketing initiatives should aim to reshape the "quality narrative," overcoming consumer hesitation through contextualized displays and hands-on offline experiences. This paper is the first to systematically construct a "perceptual map" of Chinese consumers' views on bamboo furniture, identifying key perceptual dimensions and their inherent tensions. It provides a crucial empirical foundation for future research in this field and for the advancement of sustainable consumption practices.

CULINARY HERITAGE ON THE DIGITAL PLATE: SENTIMENT ANALYSIS OF SOCIAL MEDIA ENGAGEMENT IN MULTI-ETHNIC GASTRONOMY TOURISM

Tue, 30 Sep 2025 00:00:00 +0800

This study explores how social media sentiment influences audience engagement and cultural representation in multi-ethnic gastronomy tourism. It examines the emotional tones and thematic patterns embedded in user-generated content related to heritage cuisine, with a focus on how these sentiments shape tourism branding and consumer perception. Using GPT-based sentiment classification and abductive thematic coding, the research analyzes a curated dataset of social media comments to identify dominant sentiment categories and recurring engagement themes. Findings reveal that positive sentiment is most prevalent, often associated with admiration for authenticity, traditional preparation, and cultural storytelling. Neutral sentiment reflects descriptive comparisons and factual observations, while negative sentiment, though less frequent, signals concerns about commercialization, misrepresentation, and the erosion of cultural value. These sentiment trends offer strategic insights for tourism stakeholders aiming to promote heritage cuisine in ways that resonate with diverse audiences. The study concludes that aligning tourism strategies with sentiment-informed narratives can enhance cultural authenticity, foster deeper engagement, and mitigate reputational risks. It emphasizes the importance of influencer alignment and community-driven storytelling in preserving the integrity of heritage food experiences. Future research directions include expanding sentiment analysis to multilingual datasets, incorporating emotion-based classification, and developing real-time visualization tools for tourism decision-makers. By integrating sentiment analysis into tourism planning, this research contributes to a more ethical, responsive, and culturally sensitive approach to heritage food promotion in the digital age.

EXPLORING ANTECEDENTS OF SUSTAINABLE PERFORMANCE IN FASHION INDUSTRY, USING A SYSTEMATIC LITERATURE REVIEW APPROACH

Raheleh Alipour Bazkiaei, Amer Shakir Zainol — Sun, 07 Sep 2025 00:00:00 +0800

The fashion industry as one of the largest sectors globally, is among the most resource-consuming in the world regarding environmental impact. The fashion firms consist of the different phases of design and production, the activities which are not mostly eco-friendly. On another side, the growing demand for sustainability in this industry has provoked a move in the way firms approach their activities. In the recent past, different changes have been observed in design and production for an improved environmental and social performance to achieve sustainability goals. Hence, with the purpose of exploring and reviewing the available research on sustainable performance and green practices, this study used a systematic literature review protocol. Applying narrative synthesis method and using the Web of Sciences and Scopus databases, it analysed the latest literature from 2014 to 2024 to assess the significant role fashion designers play to drive sustainability trends within the fashion industry. By exploring key concepts such as green practices and the integration of technologies, this paper identified how these approaches contribute to social, economic, and environmental sustainability. The review combined existing studies, highlighting key trends, and factors that fashion designers employ in integrating sustainability into their work, offering insights for future research.

EXAMINING THE INTERRELATIONSHIP BETWEEN ECOTOURISM PROGRAM ATTRIBUTES FOR HORSESHOE CRAB CONSERVATION IN TERENGGANU: FUZZY DEMATEL APPROACH

Kalsitinoor Set, Faridah Mohamad, Nurul Najwa Napatah, Aslina Nasir — Thu, 25 Sep 2025 00:00:00 +0800

The horseshoe crab (Tachypleus gigas) is an endangered species in Malaysia, and its conservation is the primary concern. Ecotourism has been identified as a viable strategy for conservation. However, determining the most significant characteristics for an effective ecotourism program is essential. This study utilized the Fuzzy Decision-Making Trial and Evaluation Laboratory (Fuzzy DEMATEL) to identify the potential ecotourism program features for horseshoe crab conservation in Terengganu, Malaysia. The fuzzy causal map was employed to identify the relationships between five attributes, including community participation, value of attractions, ecotourism activities, environmental concerns, and facility management. The results indicated that environmental concerns and facility management were the primary fuzzy causal attributes affecting the effectiveness of the ecotourism program, while community participation, value of attractions, and ecotourism activities were influenced by these two dominant factors. This study demonstrates the efficacy of Fuzzy DEMATEL in identifying the critical factors for designing a successful community-based ecotourism program that prioritizes horseshoe crab conservation in Terengganu, Malaysia by emphasizing the environmental concerns and facility management. The findings offer valuable insights for policymakers and stakeholders to develop effective ecotourism programs that prioritize the conservation of horseshoe crabs in Terengganu.