https://gaexcellence.com/jthem <p>The <strong>Journal of Tourism, Hospitality and Environment Management (JTHEM)</strong> is published by <strong>Global Academic Excellence (M) Sdn Bhd (GAE)</strong> to serve academicians a platform of sharing and updating their knowledge and research outputs as well as information within the sphere of tourism, hospitality and environment management. <strong>JTHEM</strong> journal invites researchers, academicians, practitioners and students for the submission of articles, either in English or Malay. The publication for this refereed journal are <strong>quarterly (March, June, September and December)</strong>. The journal aims to publish all quality submission in time to ensure the impact of humanities research quickly conveyed, examined, and disseminated worldwide. Simultaneously, it visions to become the benchmark for the research and publications in all the fields of tourism, hospitality and environment management and to promote the superior standards globally. This journal uses <strong>double</strong>-<strong>blind review</strong>, which means that both the <strong>reviewer</strong> and author identities are concealed from the reviewers, and vice versa, throughout the <strong>review</strong> process. To facilitate this, authors need to ensure that their manuscripts are prepared in a way that does not give away their identity.</p> en-US Tue, 05 Aug 2025 11:25:56 +0800 OJS 3.3.0.11 http://blogs.law.harvard.edu/tech/rss 60 https://gaexcellence.com/jthem/article/view/5632 <p style="text-align: justify;">The years 2024-2025 are established as the year to visit Perlis as part of the eco-tourism effort by the Perlis state. Therefore, a study on the effectiveness of the proposed establishment of tourism apps towards the development and economic impact of SME Asnaf Perlis has been proposed. The concept of smart Tourism has become crucial after the launch of the National Tourism Policy (NTP) 2020-2030 on the 23rd December 2020, to ensure the continuity of the country’s tourism industry and to turn Malaysia into a preferred tourist destination globally. In this policy, the Transformation Strategies are to embrace ‘Smart Tourism’, a concept that combines information and communication technologies (ICTs) with tourism to improve visitor experience, efficiency of tourism operations, and to support sustainable tourism development (Gretzel&nbsp;et al., 2015). Input regarding Asnaf Perlis’s SME businesses will be added to various applications per the study's findings, which will help the targeted community drive their business to success and the effectiveness of these apps regarding their business development.</p> Muhammad Nurfiqri Mohd Hajar, Fatimah Noni Muhamad, Zati Hanani Ismail Copyright (c) 2025 JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) https://gaexcellence.com/jthem/article/view/5632 Tue, 05 Aug 2025 00:00:00 +0800