CHINA'S CROSS-BORDER E-COMMERCE EXPORT TRADE STATUS AND SUGGESTION

Abstract

As of November 2023, China's Cross-Border E-Commerce Comprehensive Pilot Zone has expanded to 165, and in the past five years from 2018 to 2022, the China’s cross-border e-commerce scale has grown at an average annual rate of more than 10%. In the first half of 2023, China's cross-border e-commerce imports and exports amounted to 1.1 trillion RMB ($154.57 billion U.S.Dollar), an increase of 16% year-on-year. Cross-border e-commerce has become a new driving force for China's foreign trade, a new channel for transformation and upgrading, and a new starting point for high-quality development. Based on the analysis of relevant data of China's cross-border e-commerce export trade in the past five years, this paper analyzes the characteristics and bottlenecks of China's cross-border e-commerce export trade. On the whole, China's cross-border e-commerce export trade is on the rise, but the growth rate fluctuates, indicating that cross-border e-commerce exports lack momentum, and major exporting countries / regions are gradually shifting to these countries / regions along the "Belt and Road" Initiative which shows that China's choice of trading partners is more tendentious; Then the corresponding promotion strategies are given to help China's cross-border e-commerce export trade develop more healthily.