IMPACT OF JUSTICE IN EMPLOYEE PERFORMANCE AND MODERATING ROLE OF ARTIFICIAL INTELLIGENCE: A CONCEPTUAL STUDY

Authors

  • Marina Jokim Robert Universiti Sains Malaysia (USM)
  • Yashar Salamzadeh Universiti Sains Malaysia (USM)
  • Noor Fareen Abdul Rahim Universiti Sains Malaysia (USM)

Keywords:

Distributive Justice, Procedural Justice, Interactional Justice, Employee Performance, Performance Appraisal Satisfaction, Artificial Intelligence

Abstract

This study investigates the impact of justice’s dimensions: distributive justice, procedural justice, interactional justice on performance appraisal satisfaction, and artificial intelligence utilisation to improve employee performance in Penang multinational companies (MNCs). They are grounded with Organizational Justice Theory as the theoretical framework to examine the relationship between Artificial Intelligence utilisation in enhancing justice to improve employee performance. In conducting this study, the required data will be collected through a closed-ended structured questionnaire in Penang, Malaysia. The questionnaire was adopted and adapted from many related studies. The data collection approach for this research is based on internetbased technologies such as online platforms. This paper proposes ways of managing employee performance by boosting performance appraisal satisfaction based on a practical performance appraisal that is relevant and unbiased. The paper will provide novelty into justice in performance appraisal through artificial intelligence that is pivotal to the employee performance optimisation in Penang multinational companies. The paper will help organisations recognise the significance of enhancing the performance appraisal as a practical strategic approach to integrate human resource activities with business policies and provide a better understanding of the impact of justice to the performance appraisal in the Penang multinational companies (MNCs).

Downloads

Download data is not yet available.

Downloads

Published

2021-12-01

How to Cite

Marina Jokim Robert, Yashar Salamzadeh, & Noor Fareen Abdul Rahim. (2021). IMPACT OF JUSTICE IN EMPLOYEE PERFORMANCE AND MODERATING ROLE OF ARTIFICIAL INTELLIGENCE: A CONCEPTUAL STUDY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 3(10), 39–48. Retrieved from https://gaexcellence.com/aijbes/article/view/267