THE APPLICATION OF THE THEORY OF PLANNED BEHAVIOUR IN DETERMINING HALAL CERTIFICATION ADOPTION AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs) IN MALAYSIA

Abstract

This study investigates the challenges and considerations related to Halal certification adoption among small and medium-sized enterprises (SMEs) in Perlis, Malaysia, using the Theory of Planned Behaviour (TPB). Halal certification, while voluntary, holds significant benefits for food producers by ensuring compliance with Islamic principles and building consumer trust. However, obtaining Halal certification involves meticulous documentation, evidence, and adherence to specific procedures from various sources. The TPB framework analyses several factors influencing Halal certification adoption, including attitude, Halal awareness, perceived behavioural control, and intention. In this qualitative study, data were collected through interviews with five SMEs engaged in food production in Perlis. The findings highlight that respondents recognize the importance of Halal certification adoption. Many express interests in obtaining Halal certification for their companies, driven by support from significant others and an appreciation of the advantages it brings to product quality and safety. Despite this positive inclination, SMEs encounter complexities in the certification process. This research aims to enhance our understanding of how Halal certification can contribute to SME growth. Additionally, the study proposes recommendations to enhance awareness and encourage Halal certification adoption among food producers.