DRIVERS OF GREEN ENTREPRENEURSHIP IMPLEMENTATION AMONG MALAYSIAN OIL AND GAS SMALL AND MEDIUM ENTERPRISES

Abstract

In recent years, scholars have deemed green entrepreneurship essential for generating new business opportunities for sustainable development. Despite numerous recent studies in this field, there is a scarcity of research on how drivers of green entrepreneurship assist businesses in the oil and gas sector in advancing towards sustainable green practices. This study seeks to elucidate the factors influencing green entrepreneurship within oil and gas small and medium enterprises (OGSMEs) in Malaysia, thereby addressing the existing research gap. Data will be collected from 3834 OGSMEs in Malaysia through stratified random sampling. The research will employ a cross-sectional survey methodology, with data analysis performed using SPSS version 29.0 and PLS-SEM version 4.0. This study provides industry professionals, governmental organizations, and policymakers with an enhanced comprehension of the factors influencing green entrepreneurship in the oil and gas sectors. The findings facilitate the formulation of effective policies and regulations that can enhance the sustainability of the oil and gas industry.