FACTORS INFLUENCING INTENTION TO USE BUY NOW PAY LATER (BNPL) AMONG DEGREE STUDENTS IN UITM JENGKA
DOI:
https://doi.org/10.35631/AIJBES.829061Keywords:
Buy Now Pay Later (BNPL), Degree Students, Financial Literacy (FL), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Social Influence (SI)Abstract
The rapid adoption of Buy Now, Pay Later (BNPL) services has significantly transformed payment behaviour among tech-savvy university students. However, empirical literature on the key determinants driving this intention remains limited. This study evaluates the influence of perceived usefulness, perceived ease of use, social influence, and financial literacy on BNPL adoption intentions. Using a quantitative approach, a structured online survey was distributed to undergraduate students at UiTM Jengka Campus (N=133). Data were analysed using IBM SPSS Statistics (Version 29). The proposed framework explained 70.5% (R2 = 0.705) of the variance in BNPL adoption intentions. Social influence was the strongest predictor, followed by perceived usefulness, both of which significantly predicted usage intention. All the variables have a relationship with intention to use BNPL. The study concludes that expanding financial education and aligning technological perceptions are essential to encourage responsible, long-term BNPL usage among young consumers.
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