THE INFLUENCE OF E-SERVICE QUALITY, PRICE, PRODUCT QUALITY, AND INFORMATION QUALITY ON CUSTOMER SATISFACTION IN ONLINE SHOPPING AMONG GENERATION Z IN SELANGOR
DOI:
https://doi.org/10.35631/AIJBES.829126Keywords:
E-Service Quality, Price, Product Quality, Customer SatisfactionAbstract
The rise of online retail has revolutionized the global retail sector, with developing nations like Malaysia being drastically impacted. As the technology of high-speed internet grows, numerous mobile phone users are buying and selling items through their phones and the development of digital payment systems has made online shopping an integral part of consumers' lives. The online shopping platforms like Shopee, Lazada and TikTok Shop have played a major part in making online shopping even more easily accessible, convenient, and efficient for Malaysian consumers. The study sample size was larger than the minimum to increase the reliability of the data and decrease the likelihood of incomplete or unusable responses. 451 valid responses were successfully secured and analysed.
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References
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