GENDER DIFFERENCES ON PERCEIVED LEARNING EFFECTIVENESS USING FACEBOOK IN BERJAYA UNIVERSITY COLLEGE OF HOSPITALITY

Abstract

Without doubt, Facebook represents a huge potential with over 1.44 billion monthly active users worldwide, this powerful tool has definitely influenced most university students’ lives especially in this generation. Hence, the main aim of the study is to determine the usage of Facebook as a learning support tool and compare the perceived effectiveness of using Facebook (FB) between male and female undergraduate students from BERJAYA University College of Hospitality. The primary method used was through an online questionnaire distributed to final year degree and diploma students undertaking two different courses. Based on the statistical tests conducted, the overall result shows that male and female students are indifferent in learning effectiveness of using FB. However, the study confirmed that female students perceived that sharing materials increases their learning capability and FB was effective because of its flexibility. Based on the findings, some challenges were highlighted and suggestions were provided on improving the implementation of FB within the classroom setting. All in all, it is hoped that this study will shed some light on some of the key differences between male and female students in order to provide the best learning experience using FB.