THE APPLICATION OF AIGC TECHNOLOGY IN TRADITIONAL CRAFTS: AN NVIVO STUDY OF YIXING ZISHA CERAMICS

Abstract

This study explores the impact of Artificial Intelligence Generated Content (AIGC) technology on Yixing Zisha (purple clay) design. By organizing focus group interviews with ten experienced experts, the study extensively examines the application, advantages, disadvantages, impacts, and future development directions of AIGC technology in purple clay design. After analyzing the discussion content using Nvivo 12.0 software for word frequency and coding, it was found that AIGC technology significantly enhances the efficiency and creativity diversity of purple clay design while posing challenges to traditional crafts. Experts believe that the main advantages of AIGC technology include its ease of operation, rapid generation of diverse design schemes, and enhanced design efficiency; however, the technology also faces challenges such as idealizing designs, homogenization, and difficulties in integrating with traditional crafts. The study indicates that future efforts should focus on combining AIGC technology with traditional crafts more effectively, deepening the understanding and application of traditional craft features, and promoting the innovative development of purple clay design. This research provides a new perspective on the application of AIGC technology in traditional crafts and offers significant guidance for future technology application and craft innovation.