A REVIEW OF THE CULTURAL LEVELS OF THE ARTISTIC CHARACTERISTICS OF YANGJIABU NEW YEAR WOODCUT PRINTS

Authors

  • Zhang Yuzhu College of Creative Arts, Universiti Teknologi MARA, Malaysia
  • S'harin Mokhtar College of Creative Arts, Universiti Teknologi MARA, Malaysia
  • Natrina Mariane P. Toyong College of Creative Arts, Universiti Teknologi MARA, Malaysia

Abstract

YangJiaBu New Year woodcut prints, integral to China's intangible cultural heritage, encapsulate the nation's rich folk traditions and artistic expressions. This study investigates their evolving cultural significance in the context of global cultural shifts. It adopts the method of literature analysis to explore in depth the inheritance and innovative application of these prints, offering insights into their historical background, development patterns, and cultural values. The research draws on interdisciplinary perspectives to articulate the cultural evolution of these prints and their implications for cultural attributes, artistic aesthetics, and innovation direction. The YangJiaBu prints, embodying traditional Chinese culture's ethos, have undergone significant transformations across dynasties, reflecting the changing societal values and aspirations. This paper presents a tiered analysis using cultural genetics and cultural level theories, examining the prints' role in enhancing social connections and individual life experiences. It emphasizes their potential in design innovation, cultural heritage preservation, and fostering societal progress. The study also explores the interplay between art and technology, proposing a systematic design paradigm to integrate traditional culture into modern contexts. This synopsis retraces YangJiaBu prints' historical and cultural journey, highlighting their potential to enrich modern design and cultural innovation.

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Published

2024-09-24

How to Cite

Zhang Yuzhu, S’harin Mokhtar, & Natrina Mariane P. Toyong. (2024). A REVIEW OF THE CULTURAL LEVELS OF THE ARTISTIC CHARACTERISTICS OF YANGJIABU NEW YEAR WOODCUT PRINTS. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), 6(16). Retrieved from https://gaexcellence.com/ijirev/article/view/4035