DOES GREEN PRODUCT INNOVATION BOST FIRM PERFORMANCE? MEDIATION MODEL OF COMPETITIVE ADVANTAGE

Authors

  • Ida Subaida Department of Management, Universitas Abdurachman Saleh Situbondo, Indonesia

DOI:

https://doi.org/10.35631/%20IJIREV.619005

Keywords:

Green Product Innovation, Competitive Advantage, Firm Performance

Abstract

Directly test Green Product Innovation (GPI) of Firm Performance (FP) and indirect testing through Competitive Advantage (CA). Companies that are the population were all manufacturing companies listed on the IDX 2019-2021. Data were analyzed using PLS. GPI have no affects FP, GPI have no affects CA, CA have no affects FP, and CA does not mediate GPI and FP.

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Published

2024-12-16

How to Cite

Ida Subaida. (2024). DOES GREEN PRODUCT INNOVATION BOST FIRM PERFORMANCE? MEDIATION MODEL OF COMPETITIVE ADVANTAGE. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), 6(19). https://doi.org/10.35631/ IJIREV.619005

Issue

Vol. 6 No. 19 (2024): Volume: 6 Issues: 19 [December, 2024]

Section

Articles