A STEP-BY-STEP GUIDELINES HOW TO CONDUCT A WEBOMETRIC ANALYSIS: MAPPING ANALYSIS THE DIGITAL WEBSITE

Abstract

This study aims to provide a step-by-step guideline on how to conduct a webometric analysis. The Malaysian Ministry of Higher Education’s website has been analyzed using SEO tools provided by SimilarWeb from October to December 2023. An analysis will be conducted based on indicators such as website traffic, engagement overview, visits over time, geography analysis, social traffic, age and gender distribution. According to the study, 1.580 million visitors visited the website https://www.mohe.gov.my (Malaysia). A strong global rank of #124,482 has been achieved and an impressive country ranking of #1,437 has been achieved. In terms of traffic share, the Malaysian Ministry of Higher Education’s website (mohe.gov.my) maintains a dominating position at 78.88%. Social traffic analysis revealed that YouTube accounted for 35.22% of all traffic. There is a slightly higher proportion of females than males, with 63.72% compared with 36.28%. The age distribution shows that the largest percentage is found in the 25-34 age group, accounting for 24.70% of the total. The findings will provide and contribute insights into the digital presence and impact of the Malaysian Ministry of Higher Education’s website, offering opportunities for improvement and development.