INTEGRATED LOGISTICS AND FOOD SAFETY: ENHANCING SUPPLY CHAIN EFFICIENCY IN MALAYSIA'S FOOD SERVICE INDUSTRY

Abstract

This study examines the relationship between logistic effectiveness, food safety compliance, and the performance of food service businesses in Malaysia. Utilizing a quantitative research approach, data was collected through structured questionnaires completed by 50 managers and decision-makers in the food service industry. The findings, analysed using Structural Equation Modeling (SEM) with SMARTPLS, reveal that logistic effectiveness has a positive but moderate direct impact on business performance. However, food safety compliance plays a significant mediating role, enhancing the influence of logistics on performance outcomes. The study emphasizes how crucial it is to combine strict food safety regulations with effective logistics to increase operational effectiveness and consumer satisfaction. The main recommendations center on closing gaps via supplier cooperation, cutting-edge technologies, and environmentally friendly procedures. This study advances our knowledge of how to optimize safety and logistics procedures to boost company success in an increasingly competitive marketplace.