ENHANCING ENGAGEMENT IN INDUSTRIAL DESIGN EDUCATION WITH MAR-SLS: A QUASI-EXPERIMENTAL STUDY USING MOBILE AR

Abstract

The application of mobile Augmented Reality (MAR) has become a growing phenomenon, making this technology more accessible and integrated into the learning process, offering new opportunities to enhance learning experiences. This study explores the effectiveness of a custom-developed mobile AR Sketch Learning System (MAR-SLS), which is designed to support industrial design students in visualizing 3D product models, particularly during sketching and rendering tasks. A quasi-experimental design was employed to evaluate the intervention. Student engagement and motivation were assessed using the Instructional Materials Motivation Survey (IMMS), while performance was assessed by two senior lecturers from industrial design department. Independent samples t-tests was conducted to compare test scores between two groups. Results revealed that students using MAR-SLS scored significantly higher (p<0.05) across all IMMS dimensions (attention, relevance, confidence, and satisfaction), performance, and engagement compared to those in the control group. These findings suggest that MAR technology, as implemented through MAR-SLS, can effectively enhance student engagement and motivation. Educators should consider pedagogical strategies when integrating such technologies into the curriculum to maximize learning outcomes.