FROM RITUAL CRAFT TO DIGITAL SYMBOL: CULTURAL TRANSFORMATION OF GUILIN PAPER-CUTTING (2006–2025)

Abstract

Guilin paper-cutting, a traditional Chinese folk art rich in symbolic and aesthetic value, is undergoing significant transformation in response to digital media, cultural policy, and changing modes of public participation. Although studies on intangible cultural heritage (ICH) highlight issues of preservation and innovation, limited research has examined how traditional crafts evolve across symbolic, emotional, and behavioral dimensions. This study analyzes the cultural transformation of Guilin paper-cutting from 2006 to 2025 through a Symbol–Emotion–Behavior framework. Using a systematic literature review of 72 sources and semi-structured interviews with practitioners, educators, and cultural workers, the research identifies three major shifts. First, symbolic expression has expanded from ritual motifs to diversified contemporary themes shaped by tourism, education, and youth culture. Second, emotional identification has broadened, as digital platforms foster new forms of engagement, particularly among younger audiences. Third, behavioral practices have evolved, with increased participation through school programs, online dissemination, and cross-industry collaboration. The study proposes a conceptual model of symbolic continuity, emotional resonance, and behavioral innovation, offering a structured understanding of how traditional crafts adapt in modern contexts. The findings contribute to ICH revitalization research and provide practical guidance for culturally sensitive innovation and sustainable transmission.