INHERITANCE AND INNOVATION: THE DIGITAL VISUAL TRANSLATION OF CONFUCIAN MORAL PHILOSOPHY IN NEZHA 2 AND ITS POSITIVE ENERGY ORIENTATION FOR YOUTH CULTURE
DOI:
https://doi.org/10.35631/IJIREV.824009Keywords:
Confucian Moral Philosophy, Digital Visual Translation, Nezha 2, Positive Energy Orientation, Youth CultureAbstract
Against the backdrop of the rapid development of digital technology, animated films have become core carriers of cultural communication. With its outstanding box office performance and reputation, Nezha 2 makes the digital visual translation of Confucian moral philosophy therein worthy of in-depth research. This paper first defines digital visual translation as the process of converting abstract cultural and moral concepts into perceivable visual symbols through digital technologies such as motion capture, particle simulation, and 3D modeling. This process realizes the semantic transmission and value communication of core concepts by means of the coding, visual presentation, and narrative expression of visual elements. Taking Nezha 2 as the research object and focusing on young audiences aged 12-30, this study aims to explore the digital visual means through which the film translates Confucian moral concepts such as "ren (benevolence)", "yi (righteousness)", and "li (propriety)", as well as the role of these translations in guiding youth culture. Guided by visual semiotics (Kress & Van Leeuwen, 2020) and the film-philosophical perspective on moral visualization, the study adopts a research framework that combines film analysis, audience research, and theoretical exploration. The findings indicate that the film accomplishes the translation of core Confucian moral concepts through three strategies: ethical coding of character symbols, moral visualization of scene special effects, and dialectical presentation of narrative structure. These translations exert positive impacts on young people's values. This research provides strategic references for integrating traditional culture with digital art to guide youth culture.
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