THE IMPACT OF CUSTOMER BUYING BEHAVIOR TOWARDS SMALL AND MEDIUM ENTERPRISES (SMEs) PERCEPTION DURING PANDEMIC (COVID-19) IN JOHOR

Authors

  • Mohamad Faiz Zainudin Universiti Teknologi Malaysia (UTM)
  • Sabrinah Adam Universiti Teknologi Malaysia (UTM)
  • Nursyazwani Mohd Fuzi Universiti Teknologi Malaysia (UTM)

Keywords:

Customer Buying Behavior, Small And Medium Enterprises, Covid-19, Johor

Abstract

The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavior) as an independent variable and Small and Medium Enterprises (SMEs) perception during Pandemic Covid-19 as the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on Johor SMEs firms. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between herd mentality, panic buying, and the role of the media have significant relationship toward SMEs enterprises during Pandemic Covid-19 in Johor.

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Published

2021-09-01

How to Cite

Mohamad Faiz Zainudin, Sabrinah Adam, & Nursyazwani Mohd Fuzi. (2021). THE IMPACT OF CUSTOMER BUYING BEHAVIOR TOWARDS SMALL AND MEDIUM ENTERPRISES (SMEs) PERCEPTION DURING PANDEMIC (COVID-19) IN JOHOR. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 3(9), 01–07. Retrieved from https://gaexcellence.com/aijbes/article/view/199

Issue

Vol. 3 No. 9 (2021): Volume_3 Issues_9 [September, 2021]

Section

Articles