Vol. 3 No. 9 (2021): Volume_3 Issues_9 [September, 2021]

Articles

• THE EFFECTIVENESS OF PRODUCT PLACEMENT ON YOUTUBE CONTENT VIDEO TOWARD CONSUMER PURCHASE DECISION IN INDONESIA

  Milyana Rahayu

  143-154

  • Abstract View 123
  • PDF 146

• ANALYSIS OF THE ENTHUSIASM ON STOCK INVESTMENT AMONG GENERATION Z IN BANDUNG CITY

  Michael Clement Wijaya; Kurnia Fajar Afgani

  08-21

  • Abstract View 111
  • PDF 79

• A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

  Hedwika Avila Diva Putri Kuncoro, Nurrani Kusumawati

  265-276

  • Abstract View 6308
  • PDF 3489

• FACTORS INFLUENCING THE BEHAVIORAL INTENTION OF INDONESIAN GENERATION Z TO USE A NEW C2C ECOMMERCE PLATFORM CALLED INSTAGRAM SHOP

  Gevani Syakinah Putri, Ira Fachira

  123-131

  • Abstract View 30
  • PDF 29

• A LITERATURE REVIEW ON HOW TAX INCENTIVES COULD ASSIST INNOVATION AND SME RESEARCH ECOSYSTEM

  Nurazwa Ahmad, Nor Hazana Abdullah, Anita Ahmad, Ghazali Abu

  228-243

  • Abstract View 89
  • PDF 46

• FACTORS INFLUENCING CUSTOMER BUYING BEHAVIOR TOWARD ONLINE PERSONAL CARE AND TOILETRIES ENVIRONMENTALLY FRIENDLY PRODUCTS

  Sayyidah Fatimah Az-Zahra

  91-101

  • Abstract View 79
  • PDF 46

• THE INFLUENCE OF E-COMMERCE’ MARKETING ON IMPULSIVE BUYING BEHAVIOUR

  Enri Nabila Bahrah, Ira Fachira

  349-361

  • Abstract View 1223
  • PDF 882

• THE INFLUENCE OF MATERIALISM VALUES TOWARDS YOUNG CONSUMERS’ LUXURY FASHION PURCHASE INTENTION IN INDONESIA

  Erlin Dwi Septiana, Annisa Rahmani Qastharin

  184-208

  • Abstract View 129
  • PDF 113

• THE IMPACT OF ONLINE PRODUCT REVIEWS IN VIRTUAL COMMUNITY TOWARDS PURCHASE DECISIONS IN INDONESIAN DENIM INDUSTRY

  R. B. M. Cemal Ecmal Rachmat

  47-66

  • Abstract View 63
  • PDF 57

• THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA)

  Gabriel Audelia Martiawan

  313-333

  • Abstract View 48
  • PDF 39

• THE INFLUENCE OF FINANCIAL LITERACY ON BANDUNG GENERATION Z CONSUMERS IMPULSIVE BUYING BEHAVIOR WITH SELF-CONTROL AS MEDIATING VARIABLE

  Maximilla Febriana Ayuningtyas, Atika Irawan

  155-171

  • Abstract View 1769
  • PDF 1087

• THE DETERMINANT FACTORS THAT INFLUENCE THE GENERATIONS Z AND OLDER

  Hirnissa, M.T, Zariyawati, M.A, Fadilla, R.

  22-35

  • Abstract View 45
  • PDF 31

• COMPARATIVE ANALYSIS OF THE EFFICIENCY OF ISLAMIC BANKING IN INDONESIA BEFORE AND DURING COVID-19 PANDEMIC

  Safira Khoirunnisa, Arson Aliludin

  277-287

  • Abstract View 28
  • PDF 45

• FANDOM EFFECT ON FANS PURCHASE DECISION TOWARDS BTS ALBUM: A CONCEPTUAL STUDY

  Galuh Ardhya Kirana

  132-142

  • Abstract View 456
  • PDF 321

• THE IMPACT OF CUSTOMER BUYING BEHAVIOR TOWARDS SMALL AND MEDIUM ENTERPRISES (SMEs) PERCEPTION DURING PANDEMIC (COVID-19) IN JOHOR

  Mohamad Faiz Zainudin, Sabrinah Adam, Nursyazwani Mohd Fuzi

  01-07

  • Abstract View 69
  • PDF 27

• THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS

  Dita Indah Syaharani

  244-264

  • Abstract View 1685
  • PDF 986

• THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT

  Alya Indira Putri

  102-122

  • Abstract View 721
  • PDF 501

• IMPLEMENTATION PLAN ON LEARNING ORGANIZATION PRACTICE TO INCREASE BUSINESS PERFORMANCE OF SAVLEE COMPANY

  Fatimah Az-Zahra, Emilia Fitriana Dewi

  361-376

  • Abstract View 23
  • PDF 25

• HOW FASHION INFLUENCER CONTRIBUTES TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT

  Tsaniya Athaya Tsarashafa, Annisa Rahmani Qastharin

  209-227

  • Abstract View 514
  • PDF 515

• ANALYSIS OF CONSUMER PURCHASE BEHAVIOR OF NONAUTHORIZED (NON BPOM) FACE MASK IN INDONESIA LOCAL PRODUCT

  Grace Olivia

  67-90

  • Abstract View 98
  • PDF 76

• THE ANALYSIS ON FACTORS INFLUENCING THE USE OF MOBILE PAYMENT SYSTEM AMONG GENERATION Z IN BEKASI CITY

  Zxavian Zebadia Simorangkir, Kurnia Fajar Afgani

  334-348

  • Abstract View 136
  • PDF 127

• A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SPENDING BEHAVIOR TOWARDS E-COMMERCE

  Shafira Noor Ashifa, Raden Aswin Rahadi

  172-183

  • Abstract View 181
  • PDF 112

• THE PERCEIVED VALUES OF INDONESIAN GENERATION Z TOWARDS A LOCAL BRAND’S PRICING STRATEGY

  Aurelia Agatha, Kurnia Fajar Afgani

  36-46

  • Abstract View 41
  • PDF 42

• THE MEDIATING EFFECT OF FINANCE ON THE RELATIONSHIP BETWEEN SMES' INTERNAL GROWTH STRATEGY AND EXPORT PERFORMANCE

  Tajudeen Shehu Adebayo, Jubril Salaudeen

  288-312

  • Abstract View 35
  • PDF 44