A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SPENDING BEHAVIOR TOWARDS E-COMMERCE

Abstract

As the covid-19 positive rate keeps increasing, the Indonesian government established a large-scale social restriction, or Pembatasan Sosial Berskala Besar (PSBB) to reduce the virus spread. At the same time e-commerce use is rapidly increasing, offering convenience to customers. With the existence of ecommerce, there is no need for physical contact. The objective of this paper is to determine the relationship between online spending and e-commerce use during a pandemic. The data used for this study was gathered from existing literature such as journals, books, and research papers that are related to the research topics. The scope & limitations are the covid-19 is unpredictable, the pandemic might give a different effect on consumption behavior in the future. The research was finally able to create a clear conceptual framework on the relationship between online spending behavior and e-commerce use based on the literature review. According to the framework, perceived behavioral cost, product variety, product comparison, application usability, safeness and healthiness, and recession in Indonesia would all have a direct impact on ecommerce use during a pandemic