CHALLENGES TOWARDS PERFORMANCE OF START-UP COMPANIES DURING COVID-19: THE CASE OF JOHOR START-UPS

Authors

  • Nur Atikah Aliah Md Akhir Universiti Teknologi Malaysia (UTM)
  • Sabrinah Adam Universiti Teknologi Malaysia (UTM)
  • Nursyazwani Mohd Fuzi Universiti Teknologi Malaysia (UTM)

Keywords:

Challenges, Performance, Covid-19, Start-up, Johor

Abstract

ThThis conceptual study aims to highlight the difficulties start-ups had in Johor during the COVID-19 pandemic. The issues that the start-up faces include those related to finances, human resources, support mechanisms, marketing, and crisis management. These are the independent variables in this study. Performance of the start-up is the dependent variable in the meantime. This study will adopted quantitative approach and the analysis will used IBM SPSS version 26. The survey will be conducted on start-up companies in Johor which have been active for 1 year until 9 years of operation and consist of maximum 80 employees. The conceptual framework created in this study may be utilised as a manual to assist start-up owners in dealing with a variety of difficulties during a pandemic outbreak or economic downturn.

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Published

2023-03-01

How to Cite

Nur Atikah Aliah Md Akhir, Sabrinah Adam, & Nursyazwani Mohd Fuzi. (2023). CHALLENGES TOWARDS PERFORMANCE OF START-UP COMPANIES DURING COVID-19: THE CASE OF JOHOR START-UPS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 5(15), 01–06. Retrieved from https://gaexcellence.com/aijbes/article/view/278

Issue

Vol. 5 No. 15 (2023): Volume_5 Issues_15 [March, 2023]

Section

Articles