EXAMINING THE IMPACT OF CORPORATE CITIZENSHIP ON THE ADOPTION OF SUSTAINABLE PRACTICES AMONG HOTELS IN HO MUNICIPALITY, GHANA
DOI:
https://doi.org/10.35631/AIJBES.827018Keywords:
Corporate Citizenship, Ghana, Hospitality Industry, Sustainability, Sustainable TourismAbstract
The rapid expansion of hospitality and tourism facilities in developing economies exerts considerable pressure on local environments and communities, generating complex sustainability challenges. This study examines the relationship between corporate citizenship and the adoption of sustainable practices among hotels in Ho Municipality, Ghana. A descriptive survey design was adopted, and data were collected from 142 employees across one- to four-star hotels using structured questionnaires. Correlation and regression analyses were used to determine the influence of corporate citizenship dimensions on sustainability adoption. Findings reveal that while most hotels have implemented basic measures such as LED lighting, waste segregation, and local sourcing, the uptake of innovative technologies remains limited due to financial and technical constraints. Regression results indicate a strong positive relationship between corporate citizenship and sustainability (r = 0.74, p < 0.001), with community engagement emerging as the strongest predictor. The findings extend corporate citizenship theory by demonstrating its relevance in explaining sustainability adoption among small and medium-sized hospitality enterprises in emerging economies. The study concludes that strengthening corporate citizenship can substantially improve sustainability outcomes within Ghana’s hospitality sector.
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