Vol. 8 No. 27 (2026): Volume: 8 Issues: 27 [March, 2026]

Articles

• USING GENERATIVE ARTIFICIAL INTELLIGENCE (GEN AI) FOR TIKTOK CONTENT MARKETING AMONG ONLINE SELLERS: A TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE

  Nadhrathul Ain Ibrahim, Noor Azlina Mohamed Yunus, Khamisah Abd Manaf, Nik Rozila Nik Mohd Masdek, Purnomo M. Antara, Heny Hendrayati, Mohd Zamri Anuar

  38-47

  • Abstract View 127
  • pdf 12

• FOREIGN DIRECT INVESTMENT AND SUSTAINABLE HUMAN CAPITAL DEVELOPMENT: A BIBLIOMETRIC ANALYSIS APPROACH

  Khairunisah Kamsin, James Alin, Mori Kogid, Faerozh Madli, Anita Kristina

  153-170

  • Abstract View 25
  • pdf 3

• INNOVATIVE ICT ADOPTION, MARKET-SENSING CAPABILITY, KNOWLEDGE MANAGEMENT, AND INNOVATION OUTCOMES AMONG MALAYSIAN SMES

  Ahmad Nizam Mohd Yusof

  19-27

  • Abstract View 20
  • pdf 6

• THE INFLUENCE OF BRAND AMBASSADOR ON PURCHASE INTENTION UMRAH PACKAGE

  Noor Aishah Abu Bakar, Noorilyana Abu Bakar, Noor Azimah Hassan

  122-137

  • Abstract View 18
  • pdf 6

• A COMPARATIVE ANALYSIS OF HALAL AND FOOD SAFETY AUDITING PRACTICES IN MALAYSIA, INDONESIA, SINGAPORE AND BRUNEI DARUSSALAM

  Norkhairiah Hashim, Nurun Yunus

  77-97

  • Abstract View 18
  • pdf 11

• A CONCEPTUAL FRAMEWORK OF AGROPRENEURIAL INTENTION: INSIGHTS FROM MALAYSIAN HIGHER EDUCATION

  Nur Shahafiqah Nadiah Jaffery, Sharifah Nurafizah Syed Annuar, Muhammad Hafiz Abd Rashid

  98-107

  • Abstract View 24
  • pdf 5

• BANK OFFICERS' ROLE IN ANTI-MONEY LAUNDERING DETECTION: A BIBLIOMETRIC REVIEW

  Fathimath Sharufa Mohamed, Nurhidayah Yahya, Jamaliah Said

  48-62

  • Abstract View 13
  • pdf 7

• ANALYZING THE IMPACT OF CRUDE PALM OIL PRICES ON STOCK MARKET RETURNS IN MALAYSIA

  Nurul Raudhah Norramadan, Suhana Mohamed

  28-37

  • Abstract View 89
  • pdf 57

• COMPLIANCE CHALLENGES OF SMES: KEY AREAS OF DIFFICULTIES IN SALES AND SERVICE TAX 2.0

  Zainol Bidin, Hijattulah Abdul-Jabbar, Saliza Abdul Aziz

  138-152

  • Abstract View 42
  • pdf 4

• A SCOPING REVIEW OF CONSCIOUS AND UNCONSCIOUS DECISION FACTORS IN HALAL FOOD CONSUMPTION AMONG MUSLIM YOUTH

  Nur Syuhada Jabarudin, Norliza Che Yahya, Hazira Mohd Nasir

  01-18

  • Abstract View 89
  • pdf 36

• DIGITALIZATION AS A DRIVER OF CUSTOMER SERVICE PERFORMANCE: A CONCEPTUAL FRAMEWORK FOR CHINA’S AUTOMOTIVE LOGISTICS INDUSTRY

  Lu Li , Nor Azrin Md Latip, Suzyanty Mohd Shokory

  108-121

  • Abstract View 11
  • pdf 5

• THE STATE OF INTEGRATED REPORTING IN MALAYSIA: A DESCRIPTIVE ANALYSIS OF DISCLOSURE PRACTICES

  Endhyta Wisaksono, Siti Fariha Muhamad, Amira Jamil

  63-76

  • Abstract View 27
  • pdf 9