THE LOCAL WISDOM OF PRODUCT DESIGN AS A CULTURAL HERITAGE IN THE DIGITALIZATION ERA

Authors

DOI:

https://doi.org/10.35631/AIJBES.827027

Keywords:

Cultural Heritage, Digital, Sustainability, Local Wisdom, Product Design

Abstract

The integration of local wisdom into product design is becoming increasingly important in the digital era, especially as cultural heritage faces the risk of marginalization due to globalization and rapid technological advancements. The purpose of this study is to examine how local wisdom can be preserved, transformed, and reinterpreted through the implementation of practices in product design supported by digital technology, positioning design as a medium for sustainability and cultural innovation. This study adopted a qualitative research approach, which used a literature review and comparative analysis of selected case studies in contemporary product design. Data were collected from academic journals, scientific books, and design documentation focusing on cultural heritage, digital design processes, and sustainable design practices. Digital technologies, such as digital modelling parametric design, and digital fabrication, enable the reinterpretation of local wisdom into contemporary design products without diminishing their symbolic meaning. The integration of cultural values ​​in digitally driven design processes can enhance product identity and cultural relevance. Furthermore, products that incorporate local wisdom demonstrate strong potential for long-term differentiation and resilience of national culture in the global market. In conclusion, product design based on local wisdom can serve as a sustainable cultural heritage strategy in the digital age if supported by ethical design principles and a strong sense of national culture.

 

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Published

2026-03-31

How to Cite

Dewanto, R. A., Ezran, M., & Tarmizi, A. (2026). THE LOCAL WISDOM OF PRODUCT DESIGN AS A CULTURAL HERITAGE IN THE DIGITALIZATION ERA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(27), 411–422. https://doi.org/10.35631/AIJBES.827027