ANTECEDENTS OF EVENT MANAGEMENT INTENTION TOWARD SUSTAINABLE PRACTICES IN KLANG VALLEY
DOI:
https://doi.org/10.35631/AIJBES.828019Keywords:
Behavioral Intention, Environmental Consciousness, Economic Benefit, Sustainable Event Management, Theory of Planned BehaviourAbstract
Rising global temperatures, extreme weather events, and the depletion of natural resources have intensified concerns regarding environmental sustainability across industries, including event management. In response, sustainable event management has emerged as a strategic approach that integrates environmentally responsible, socially ethical, and economically viable practices throughout the event lifecycle. This study aims to understand the challenges in practicing sustainable behavior among event management company and propose a factor that could solve the challenges among the industry to promote sustainable practice.
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