Vol. 8 No. 28 (2026): Volume: 8 Issues: 28 [June, 2026]

Articles

• HOW CASHLESS PAYMENTS SUPPORT SUSTAINABLE FINANCIAL INCLUSION

  Nur Ain Ahmad Yatim Mustafa, Muhammad Iskandar Hamzah, Faten Aisyah Ahmad Ramli

  87-99

  • Abstract View 90
  • pdf 52

• SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE AIRLINE INDUSTRY: A CASE STUDY OF MALAYSIA AIRLINES IN MALAYSIA

  Nur Anis Afiqah Hasni, Ain Shamimi Arifin, Noraihan Mohamad

  316-326

  • Abstract View 203
  • pdf 39

• CUSTOMER SATISFACTION TOWARDS FOODPANDA SERVICE DELIVERY IN KLANG VALLEY

  Muhammad Hakim Hamdan, Noraihan Mohamad

  589-601

  • Abstract View 48
  • pdf 36

• UNDERSTANDING TURNOVER INTENTION AMONG NURSES: INTEGRATING WORK PRESSURE AND JOB CRAFTING WITHIN THE JD-R PERSPECTIVE — A CONCEPTUAL FRAMEWORK

  Noryanne Amer, Abdul Rahim Ridzuan, Sylvia @ Nabila Azwa Ambad, Ramesh Krishnan, Ima Shanaz Wahidin

  841-854

  • Abstract View 17
  • pdf 11

• MACROECONOMIC DETERMINANTS OF GOVERNANCE IN MALAYSIA AND SINGAPORE: A CONCEPTUAL FRAMEWORK

  Noormahayu Mohd Nasir, Abdul Rahim Ridzuan, Zarul Azhar Nasir, Siti Nur’amalina Syeddin, Mohd Herry Bahador

  180-194

  • Abstract View 51
  • pdf 90

• INVESTIGATING THE CUSTOMER PERCEPTIONS OF TRUST, RELIGIOSITY, AND SATISFACTION WITH THE USE OF ISLAMIC BANKING SERVICES: BANGLADESH PERSPECTIVES

  Abdullah Al Faruque, Ashurov Sharofiddin, Farah Abdullah, Fawzia Abdullah

  428-446

  • Abstract View 72
  • pdf 36

• GOVERNANCE AND MACROECONOMIC DETERMINANTS OF ENVIRONMENTAL QUALITY IN MALAYSIA AND SINGAPORE: A CONCEPTUAL FRAMEWORK

  Noormahayu Mohd Nasir, Abdul Rahim Ridzuan, Zarul Azhar Nasir, Zeplin Jiwa Husada Tarigan

  700-715

  • Abstract View 29
  • pdf 21

• WHAT DRIVES E-WALLET ACCEPTANCE AMONG MALAYSIA’S LOW-INCOME GROUPS? A MEDIATED UTAUT MODEL

  Nur Syafatul Aqilla Samar, Shafinar Ismail, Nur Hayati Abd Rahman

  50-69

  • Abstract View 114
  • pdf 54

• ANTECEDENTS OF EVENT MANAGEMENT INTENTION TOWARD SUSTAINABLE PRACTICES IN KLANG VALLEY

  Noorita Mohammad, Khamisah Abd Manaf, Norhusniyati Husin, Mariam Setapa

  290-301

  • Abstract View 60
  • pdf 27

• FACTORS IMPACTING SERVICE TAX COMPLIANCE: A CONCEPTUAL REVIEW UNDER THE SST REGIME IN MALAYSIA

  Farah Nor Aishah Rosli, Nor Azrina Mohd Yusof, Kamarudin Othman

  560-574

  • Abstract View 57
  • pdf 32

• MAPPING AND OVERCOMING THE BARRIERS: AN EXPLORATORY CASE STUDY OF COMMUNICATION AND COLLABORATION AMONG CARERS IN DOMICILIARY CARE

  Nancy Sinha , Mohammad Alrabie

  806-828

  • Abstract View 91
  • pdf 37

• NAVIGATING DIGITAL TRANSFORMATION AND SUSTAINABLE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW ON THE HUMAN-CENTRIC PARADIGM IN INDUSTRY 4.0

  Wang Meng, Gary Tan Peng Liang

  150-164

  • Abstract View 104
  • pdf 53

• CUSTOMER RETENTION TOWARDS FAST FOOD RESTAURANT IN KLANG VALLEY

  Annabelle Leong, Yap Hui Ling, Lim Chez Heng, Lee Pei Qi, Mohamad Firdaus Mohamad Zaid

  397-413

  • Abstract View 101
  • pdf 33

• INTERNAL CONTROL PRACTICES IN MALAYSIAN MOSQUES

  Muhd Ikhwan Syamil Azhar, Muhammad Ahmar Ali, Shafawaty Mohamad Shabri

  662-686

  • Abstract View 44
  • pdf 24

• A CHRONOLOGICAL REVIEW OF THE IMPACT OF GREENWASHING ON ESG PERFORMANCE

  Bushra Mohd Zaki , Siti Nur Aqilah Ab-Wahab, Hock-Ann Lee , Nik Rozila Nik Mohd Masdek, Fauziana Fauzi, Nor Harlina Abd Hamid, Heizal Hezry Omar

  01-25

  • Abstract View 401
  • pdf 56

• AN ACADEMIC DISCOURSE ON LEADERSHIP STYLE IN WAQF MANAGEMENT IN HIGHER EDUCATION: AN EXPLORATORY STUDY

  Mohammad Firdaus Nizam, Balakrishnan Parasuraman, Hazriah Hasan

  256-269

  • Abstract View 84
  • pdf 36

• CORPORATE CULTURE AS A DETERMINANT OF WORK EFFICIENCY AND LIFESTYLE HEALTH IN UAE ORGANIZATIONS: A STRUCTURAL EQUATION MODELING APPROACH

  Hessa Khalifa Salem Alnuaimi, Saslina Kamaruddin

  517-538

  • Abstract View 80
  • pdf 20

• EMERGING FORENSIC ACCOUNTING TECHNOLOGIES FOR FRAUD DETECTION: A COMPREHENSIVE SCOPING REVIEW

  Ros Azilatul Nadiah Md Isa, Mohd Danial Afiq Khamar Tazilah

  776-789

  • Abstract View 60
  • pdf 28

• THE ROLE OF PARASOCIAL INTERACTION IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTIONS WITHIN THE TPB FRAMEWORK

  Annie Yong Ing Ing, Zahir Osman, Irene Yong Ley Mui

  123-136

  • Abstract View 196
  • pdf 93

• A MODERATED CONCEPTUAL FRAMEWORK OF AI-DRIVEN EDUCATIONAL GAMES AND THEIR IMPACTS ON LEARNING OUTCOMES: THE ROLES OF TEACHER SUPPORT, LEARNER PREPAREDNESS AND ETHICAL AWARENESS

  Raja Rajeswari Jayakumar, Saifulrizan Norizan, Anwar Farhan Mohamad Marzaini, Devika Krishnan, Tina Stephen Enggong, Judith Kristian Ah Choi

  362-371

  • Abstract View 56
  • pdf 25

• QUANTIFYING THE MEDIATING ROLE OF STRATEGIC MANAGEMENT IN THE RELATIONSHIP BETWEEN INFORMATION SYSTEMS DEPLOYMENT AND MULTI-DIMENSIONAL SPORTS AGENCY EFFICIENCY: AN EMPIRICAL STUDY FROM UAE

  Hamad Salim Hamad Albaymani, Khalizul Khalid

  630-649

  • Abstract View 31
  • pdf 18

• ENHANCING SUPPLY CHAIN PERFORMANCE THROUGH INTEGRATION: THE MEDIATING ROLE OF SUPPLY CHAIN RISK MANAGEMENT AND THE MODERATING ROLE OF KNOWLEDGE MANAGEMENT

  Shuang Chen, Norlaile Salleh Hudin

  222-234

  • Abstract View 66
  • pdf 26

• TAX COMPLIANCE AMONG SMES: A STUDY IN KEDAH MALAYSIA

  Siti Norfazlina Yusoff, Nur Fatisha Najwa Che Mansor, Siti Zuliana Azmi

  485-500

  • Abstract View 160
  • pdf 32

• CAPITAL STRUCTURE DETERMINANTS AND SDG ALIGNMENT: EVIDENCE FROM MALAYSIA’S CONSUMER GOODS SECTOR

  Muhammad Adlan Mohd Nor, Ani Asmaa Asli, Wan Nurashikin Mahmood, Siti Syamira Mohd Ramli, Nur Azwani Mohamad Azmin, Nur Afifah Yussof, Nur Haika Elisa Jusoh, Norhasyimatul Naquiah Ghazali

  750-760

  • Abstract View 76
  • pdf 21

• A CONCEPTUAL FRAMEWORK ON MOTIVATION TO INSURE AGAINST FLOOD PERIL AND THE MODERATING ROLE OF CHARITY HAZARD

  Intan Syafiqah Mohd Shah, Azreen Roslan

  100-109

  • Abstract View 63
  • pdf 49

• INTEGRATING BIG DATA AND CRM FOR SMES: A HYBRID RFM AND LEXICON-BASED CLUSTERING APPROACH FOR CUSTOMER SEGMENTATION

  Syaimak Abdul Shukor, Siti Hajar Zulkefly

  327-341

  • Abstract View 71
  • pdf 33

• POST-RETIREMENT FINANCIAL MANAGEMENT: PERSPECTIVES AND PRACTICES AMONG MUSLIM RETIREES IN MALAYSIA

  Wan Nadiah Wan Mohd Nasir , Azwan Abdullah

  602-613

  • Abstract View 37
  • pdf 20

• BRIDGING PSYCHOLOGICAL CAPITAL AND ENTREPRENEURIAL INTENTION: A CONCEPTUAL MEDIATION MODEL AMONG HOSPITALITY STUDENTS IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS

  Nur Azah Farhana Mohamed Fadzil, Mohd Raziff Jamaluddin, Faradewi Bee A. Rahman, Koe Wei Loon

  195-207

  • Abstract View 46
  • pdf 28

• TAX COLLECTION EFFICIENCY IN PUBLIC ADMINISTRATION: A BIBLIOMETRIC AND SCIENCE‑MAPPING ANALYSIS OF CONCEPTS, MEASURES, AND THEORETICAL FOUNDATIONS

  Nurulhuda Mohammad, Norzaidi Mohd Daud

  447-465

  • Abstract View 63
  • pdf 20

• FROM ESG COMMITMENT TO MARKET VALUE: DOES GREEN INNOVATION UNLOCK FINANCIAL GAINS IN ASEAN MINING AND MANUFACTURING FIRMS?

  Muliani Muliani, Nurhidayah Yahya, Jamaliah Said, Maslinawati Mohamad

  716-737

  • Abstract View 29
  • pdf 16

• MARKETING DETERMINANTS OF EFFECTIVE ONLINE ADVERTISING: THE IMPACT OF CORPORATE CREDIBILITY, INFORMATIVENESS AND MATERIALISM ON CONSUMER BEHAVIOUR

  Khamisah Abd Manaf, Norhusniyati Husin, Noorita Mohammad, Faradiba Liana Naser, Mohamad Rifqy Roosdhani

  70-86

  • Abstract View 127
  • pdf 45

• THE EXPECTATION GAP IN E-COMMERCE: HOW TRANSPARENCY SHAPES CONSUMER TRUST AND BEHAVIOUR

  Anizah Zainuddin, Sarah Addeany Ridzwan, Sarah Irdina Ridzwan

  302-315

  • Abstract View 57
  • pdf 34

• LEADERSHIP STYLES IN MULTI-LEVEL MARKETING: A CONCEPTUAL MODEL FOR BUSINESS SUSTAINABILITY AND NETWORK RETENTION IN MALAYSIA

  Shalini Raja Kapol, Balakrishnan Parasuraman, Dzulkifli Mukhtar

  575-588

  • Abstract View 45
  • pdf 16

• STRATEGIES INFLUENCING ARTIFICIAL INTELLIGENCE (AI) ADOPTION AMONG ACCOUNTING PERSONNEL IN MALAYSIA: A FUZZY DELPHI ANALYSIS

  Norlela Awang Cha, Zam Zuriyati Mohamad, Zuriawati Zakaria

  829-840

  • Abstract View 15
  • pdf 8

• ACADEMIC DISCOURSE ON EMPLOYEE PARTICIPATION MODELS

  Wang Yajuan, Balakrishnan Parasuraman, Adi Aizat Yajid

  165-179

  • Abstract View 61
  • pdf 24

• STRENGTHENING E-BRAND EQUITY IN THREE-STAR HOTELS IN MALAYSIA: THE ROLE OF E-CRM AND E-BRAND EXPERIENCE

  Lydia Hidayu Lily Suhairi, Noor Hasmini AbdGhani

  414-427

  • Abstract View 41
  • pdf 27

• MACROECONOMIC DETERMINANTS OF UNEMPLOYMENT IN MALAYSIA: AN ARDL ANALYSIS

  Roza Nuratisyah Rosle, Hafizah Hammad Ahmad Khan, Rosmaiza Abdul Ghani

  687-699

  • Abstract View 37
  • pdf 19

• HUMAN FACTORS IN LEAN MANUFACTURING: A CHRONOLOGICAL REVIEW

  Mohd Shahir Yahya, Musli Mohammad, Mahmod Abd Hakim Mohamad, Muhammad Marsudi, Azhar Ahamat

  26-49

  • Abstract View 116
  • pdf 71

• FROM RESILIENCE TO SUSTAINABILITY: ADVANCING THE HALAL SUPPLY CHAIN RESEARCH AGENDA

  Musdiana Mohamad Salleh , Etty Harniza Harun , Syafiqah Md. Nayan

  270-289

  • Abstract View 105
  • pdf 33

• EXPLORING ISSUES AND CHALLENGES IN CROWDSOURCING PLATFORM: A SYSTEMATIC LITERATURE REVIEW (SLR)

  Nur Aqilah Muhamad Ghazali, Nur Amalina Aziz, Nor Azairiah Fatimah Othman

  539-559

  • Abstract View 93
  • pdf 29

• UNDERSTANDING TURNOVER INTENTION AMONG COURIERS: A NARRATIVE REVIEW OF ORGANISATIONAL COMMITMENT, BURNOUT AND PSYCHOLOGICAL CAPITAL

  Halimaton Sa’adiah Abdul Jalil, Mohammad Aziz Shah Mohamed Arip, Hapsah Md Yusof

  790-805

  • Abstract View 28
  • pdf 19

• THE IMPACT OF GREEN TAX INCENTIVES ON ESG PERFORMANCE OF SMES

  Ahmad Saiful Azlin Puteh Salin, Mohamad Iruwan Ghuslan, Nurfarizan Mazhani Mahmud, Maizura Meor Zawawi, Haslinawati Che Hasan, Sunarti Halid, Roslan Abd Wahab, Wan Razazila Wan Abdullah

  137-149

  • Abstract View 70
  • pdf 36

• AN INTEGRATED ISLAMIC SOCIAL ENTREPRENEURSHIP MODEL FOR EMPOWERING PERSONS WITH DISABILITIES IN MALAYSIA

  Shuhairimi Abdullah , Hafizah Abdul Rahim, Hazardi Kassim , Azizi Abu Bakar, Wan Abdul Muthalib Wan Shahriman, Azizi Che Seman

  372-396

  • Abstract View 83
  • pdf 31

• A CONCEPTUAL FRAMEWORK FOR TAX COMPLIANCE BEHAVIOUR AMONG STUDENTS: THE ROLE OF TAX KNOWLEDGE, TAX MORALE, TAX AWARENESS AND PERCEIVED TAX COMPLEXITY

  Suzana San, Syuhaila Razak, Noraida Saidi, Azilawati Abdullah @ Abd Aziz, Masdiah Abdul Hamid

  65-661

  • Abstract View 165
  • pdf 41

• HALAL CERTIFIED PRODUCTS PREFERENCES AMONG GENERATION Z IN MALAYSIA

  Ismalaili Ismail, Sabiroh Md Sabri, Farah Lina Azizan, Mohd Imran Khusairi Shafee, Noor Azreen Mohd Khushairi

  235-255

  • Abstract View 83
  • pdf 44

• CONTENT RELEVANCE AND PURCHASE INTENTION IN DOUYIN ADVERTISING AMONG GENERATION Z IN HEBEI PROVINCE

  Shiyao Yu, Nor Azura Adzharuddin, Chuyao Wang

  501-516

  • Abstract View 54
  • pdf 23

• DEMOGRAPHIC DETERMINANTS OF COMMUNITY ENGAGEMENT IN MOSQUE-CENTRED SOCIO-ECONOMIC (MCS) INITIATIVES: A CASE STUDY OF AL-BUSYRA MOSQUE MERBOK, KEDAH

  Muhammad Amir Zuhdi Abdullah, Muhammad Saiful Islam Ismail, Faezy Adenan

  761-775

  • Abstract View 27
  • pdf 24

• INVESTOR SENTIMENT AND POST-IPO PERFORMANCE IN CHINA'S CHINEXT MARKET

  Zhong Qin Zhao , Norliza Che Yahya

  110-122

  • Abstract View 224
  • pdf 57

• RISK MANAGEMENT IN INVESTMENTS: MACRO-ECONOMIC INSTABILITY, REGULATORY REFORM, AND FOREIGN DIRECT INVESTMENT IN ASEAN

  Mohd Fairuzz Rosli

  342-361

  • Abstract View 85
  • pdf 26

• EXPLORING GREEN-DIGITAL INTEGRATION AND FIRM PERFORMANCE IN MALAYSIA'S AUTOMOTIVE INDUSTRY: A CONCEPTUAL FRAMEWORK

  A.N. Anna, Zam Zuriyati Mohamad, Vikniswari Viji Kumaran

  614-629

  • Abstract View 71
  • pdf 24

• WHAT DRIVES SMES TO ADOPT FINTECH? THE MEDIATING ROLE OF PERCEIVED RELATIVE ADVANTAGE AND SECURITY

  Arif Ahsan, Dayang Hasliza Muhd Yusuf, Juraini Zainol Abidin, Mohd Rosli AbdulGhani, Nur Syuhadah Kamaruddin, Tengku Kasmini Tengku Wook

  208-221

  • Abstract View 75
  • pdf 36

• BEYOND AUDIT AUTOMATION: MAPPING THE EMERGING LANDSCAPE OF ARTIFICIAL INTELLIGENCE RESEARCH IN AUDITING

  Sangita Jeyaram, Dewi Fariha Abdullah, Renugala M. Shollunayagam, Joann Lim, Shaffika Mohd Suhaimi

  466-484

  • Abstract View 92
  • pdf 33

• BEYOND ECONOMICS: RELIGIOUS VALUES AND FINANCIAL MANAGEMENT AMONG MUSLIM RETIREES

  Wan Nadiah Wan Mohd Nasir, Azwan Abdullah

  738-749

  • Abstract View 22
  • pdf 12