Vol. 8 No. 28 (2026): Volume: 8 Issues: 28 [June, 2026]

Articles

• A CHRONOLOGICAL REVIEW OF THE IMPACT OF GREENWASHING ON ESG PERFORMANCE

  Bushra Mohd Zaki , Siti Nur Aqilah Ab-Wahab, Hock-Ann Lee , Nik Rozila Nik Mohd Masdek, Fauziana Fauzi, Nor Harlina Abd Hamid, Heizal Hezry Omar

  01-25

  • Abstract View 42
  • pdf 0

• THE ROLE OF PARASOCIAL INTERACTION IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTIONS WITHIN THE TPB FRAMEWORK

  Annie Yong Ing Ing, Zahir Osman, Irene Yong Ley Mui

  123-136

  • Abstract View 26
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• A CONCEPTUAL FRAMEWORK ON MOTIVATION TO INSURE AGAINST FLOOD PERIL AND THE MODERATING ROLE OF CHARITY HAZARD

  Intan Syafiqah Mohd Shah, Azreen Roslan

  100-109

  • Abstract View 4
  • pdf 1

• MARKETING DETERMINANTS OF EFFECTIVE ONLINE ADVERTISING: THE IMPACT OF CORPORATE CREDIBILITY, INFORMATIVENESS AND MATERIALISM ON CONSUMER BEHAVIOUR

  Khamisah Abd Manaf, Norhusniyati Husin, Noorita Mohammad, Faradiba Liana Naser, Mohamad Rifqy Roosdhani

  70-86

  • Abstract View 22
  • pdf 1

• HUMAN FACTORS IN LEAN MANUFACTURING: A CHRONOLOGICAL REVIEW

  Mohd Shahir Yahya, Musli Mohammad, Mahmod Abd Hakim Mohamad, Muhammad Marsudi, Azhar Ahamat

  26-49

  • Abstract View 2
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• THE IMPACT OF GREEN TAX INCENTIVES ON ESG PERFORMANCE OF SMES

  Ahmad Saiful Azlin Puteh Salin, Mohamad Iruwan Ghuslan, Nurfarizan Mazhani Mahmud, Maizura Meor Zawawi, Haslinawati Che Hasan, Sunarti Halid, Roslan Abd Wahab, Wan Razazila Wan Abdullah

  137-149

  • Abstract View 3
  • pdf 1

• INVESTOR SENTIMENT AND POST-IPO PERFORMANCE IN CHINA'S CHINEXT MARKET

  Zhong Qin Zhao , Norliza Che Yahya

  110-122

  • Abstract View 17
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• HOW CASHLESS PAYMENTS SUPPORT SUSTAINABLE FINANCIAL INCLUSION

  Nur Ain Ahmad Yatim Mustafa, Muhammad Iskandar Hamzah, Faten Aisyah Ahmad Ramli

  87-99

  • Abstract View 18
  • pdf 0

• WHAT DRIVES E-WALLET ACCEPTANCE AMONG MALAYSIA’S LOW-INCOME GROUPS? A MEDIATED UTAUT MODEL

  Nur Syafatul Aqilla Samar, Shafinar Ismail, Nur Hayati Abd Rahman

  50-69

  • Abstract View 16
  • pdf 2

• NAVIGATING DIGITAL TRANSFORMATION AND SUSTAINABLE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW ON THE HUMAN-CENTRIC PARADIGM IN INDUSTRY 4.0

  Wang Meng, Gary Tan Peng Liang

  150-164

  • Abstract View 8
  • pdf 1