ENHANCING STUDENT KNOWLEDGE, MOTIVATION AND PERCEIVED EFFECTIVENESS: AN ANALYSIS OF THE IMPACT OF DIGITAL TECHNOLOGY

Abstract

This research paper explores the influence of digital technology on learning outcomes within the Faculty of Hotel and Tourism Management, Universiti Teknologi Mara. Focused on assessing the effectiveness of digital technology in enhancing students' learning performance, the study examines into the relationships between digital technology and student motivation, knowledge development, and perceived effectiveness. Employing a survey questionnaire, distributed among 140 students enrolled in the Faculty of Hotel and Tourism Management, the research relies on SPSS analysis to examine the data. The findings revealed a significant relationship between digital technology utilization and student motivation, knowledge development and perceived effectiveness, affirming the positive impact on student learning outcomes. The study highlights the potential of digital tools in fostering motivation, knowledge acquisition, and perceived effectiveness in the academic context. The implications of these results suggest the need for continued exploration in this area. As a recommendation for future research, the paper proposes further studies to delve deeper into the multifaceted dynamics between digital technology and learning outcomes within the realm of hotel and tourism management education.