FACTORS AFFECTING STUDENTS’ SATISFACTION IN ONLINE LEARNING

Abstract

This study examines the factors influencing student satisfaction in online learning at university in northern region. The research investigates the impact and effect of students' perceived learner motivation, perceived challenges of e-learning, student interaction, and lecturer characteristics on students’ satisfaction with online classes. A quantitative research approach was employed, with data collected through structured questionnaires. The findings reveal that lecturer characteristics, including effective communication, subject matter expertise, and responsiveness, play a significant role in shaping student satisfaction. Instructors who engage students through clear explanations, timely feedback, and an interactive teaching style contribute positively to the online learning experience.  These findings highlight the need for institutions to invest in technological infrastructure, enhance lecturer training, and implement standardized teaching methodologies to improve the consistency and quality of online education.  Addressing the identified challenges and reinforcing positive lecturer attributes can lead to a more engaging and satisfying online learning experience. Future research may benefit from incorporating qualitative methods to gain deeper insights into students’ perceptions and experiences in online education.  The study is in line with Twelfth Malaysian Plan (12MP) 2021-2025 which benefits the Malaysian government and higher education sector.