UNDERSTANDING USER ACCEPTANCE OF AUGMENTED REALITY IN ENHANCING CHINESE LANGUAGE LEARNING AMONG UNDERGRADUATE STUDENTS

Abstract

This study explores user acceptance of an augmented reality (AR) application designed to enhance Chinese language learning among students, particularly Malay and Indian learners. By integrating AR features into a digital eBook, the application offers interactive visualisations, real-time pronunciation guidance, and multimedia support, providing a more engaging alternative to traditional textbooks and passive video learning. Users can scan Chinese characters to trigger 3D objects, audio, and video overlays that aid in vocabulary retention and speaking fluency. A survey of 40 respondents was conducted to assess key factors affecting user acceptance. The findings indicate high levels of acceptance and satisfaction, with users highlighting the application's effectiveness in improving their understanding and pronunciation of Chinese vocabulary. Future improvements will focus on integrating mouth animation and advanced speech modelling to personalise the learning experience further and increase user engagement.