ENTREPRENEURSHIP READINESS IN THE EYES OF THE YOUNG GENERATION: A CASE STUDY ON MELAKA DISTRICT

Abstract

Entrepreneurship is the willingness to engage in entrepreneurial behaviour in the future. Entrepreneurship intention may be affected by different factors. The purpose of this study is to investigate the factors that may influence the readiness of youngster to be global via online entrepreneurship. This study has come out with three factors which the independent variable; Innovation Ideas, Adoption of Smartphones, and Personal Challenges. In this study, the researcher employed the purposive sampling method for the selection of the respondents which enable researchers to collect relevant and useful information thru the distribution of a set of questionnaire. The Questionnaire was given to 179 young adults in Melaka. Out of 179, only 175 were returned and 4 have not been accepted. After the collection of data, a code was developed for each variable before being transferred to the computer for analysis. In this study, the researcher will use the Statistical Package for Social Sciences (SPSS) as the study statistics software to analyse data that has been collected. The result of this research has enabled the researcher to achieve research objectives. The data have been analysed using Pearson’s Correlation and Regression analysis. Pearson’s Correlation analysis has indicated that all three variables; Innovation Ideas, Adoption of Smartphones and Personal Challenges have a good strength of association to the dependent variable (Online Entrepreneurship).