CONCEPTUAL EXPLORATION ON INTERNAL COMMUNICATION AND ORGANIZATIONAL IDENTIFICATION AS DETERMINANTS OF EMPLOYEE PERFORMANCE

Abstract

Recent studies indicate internal communication and organizational identification are the pressing needs of organizations to achieve employee performance and organizational effectiveness. Despite an extensive number of studies, the concepts of internal communication and organizational identification and their link to employee performance are still understudied particularly on the impact of organizational effectiveness. Understanding the mechanisms by which internal communication influences employee performance also remains scarce in the literature. Thus, this paper is prepared to ascertain the influence of two factors; internal communication as the communication factor and organizational identification as the social factor in terms of enhancing employee performance. A wide-ranging search of the three concepts is explored, examined their relationships and proposed with an underlying mechanism for the relationship. Adopting symmetrical internal communication, social identity and social exchange theories from the perspective of employee communication behavior, this paper reviews and analyses the effects of internal communication and organizational identification on employee performance by providing an integrative conceptual framework and suggesting an improved direction for future research. Theoretically, this paper provides a comprehensive insight into the existing literature that offers the basis for a rigorous assessment of internal communication and organizational identification influences on employee performance. Practically, the conceptual model may provide communication managers with the crucial guidelines for designing and implementing appropriate internal communication and identification programs for the success of employee performance and organizational sustainable development.