MALAYSIAN AUDIENCES REACTION OF NEWS FRAME SETTING TOWARDS LGBT ISSUES

Authors

  • Julia Wirza Mohd Zawawi University Putra Malaysia
  • Hamisah Hassan University Putra Malaysia
  • Kho Suet Nie University Putra Malaysia
  • Norliana Hashim University Putra Malaysia

Keywords:

Framing, Frame Setting, Cognitive, LGBT, Attitude

Abstract

The trending and increasing openness of news reporting has caused the media industry to shift and increasingly report news that was once considered taboo to the mass audiences. The high acceptance and rate of feedback from the readers boost the rate of coverage on taboo issues. Lesbian, Gay, Bisexual, and Transgender or commonly known as LGBT is an issue that is gaining traction on online news portals. Therefore, the main aim of this conceptual article is to discuss the effects of news presentation regarding this issue using the framing theory from three main aspects which are (i) cognitive (ii) response (attitude) and (iii) behavior (acceptance or rejection). This study can be used to shape a theoretical expectation of LGBT issues that are being presented by an online news portal today.

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Published

2024-08-12

How to Cite

Julia Wirza Mohd Zawawi, Hamisah Hassan, Kho Suet Nie, & Norliana Hashim. (2024). MALAYSIAN AUDIENCES REACTION OF NEWS FRAME SETTING TOWARDS LGBT ISSUES. INTERNATIONAL JOURNAL OF MODERN TRENDS IN SOCIAL SCIENCES (IJMTSS), 3(11). Retrieved from https://gaexcellence.com/ijmtss/article/view/724

Issue

Vol. 3 No. 11 (2020): Volume 3 Issues 11 [March, 2020]

Section

Articles