THE VISITOR’S SATISFACTION ON QUALITY OF FACILITIES AT THE MELAKA HERITAGE SITE

Abstract

Heritage sites known as a place that contributes to tourism activities. The increasing of visitor on heritage site from time to time has directly contributed to the national economic growth. Heritage sites located in Malaysia is always preserved in order to maintain the aesthetic values and attract the attention of visitors. The efforts to increase the number of visitors to the heritage sites been continued together with the provision of basic facilities in providing comfortable towards visitors. However, the existence of poor facilities at the heritage site would affect the arrival of visitors in our country. Therefore, the aim of this paper is to investigate the visitor’s satisfaction toward the quality of facilities provided at the Melaka Heritage Site. A total of 135 respondents comprising of visitors were surveyed due to get the feedback on their satisfaction levels for each facilities provided at Melaka Heritage Site. The data have been analysed through descriptive analysis. Reliability test showed the total of 30 elements of questionnaire indicate Cronbach’s alpha value >0.75. All of them also indicated high mean score vale which referring high level of visitor satisfaction.