INTERNET: THE BEST HOMESTAY PROMOTER

Abstract

The purpose of this study is to determine the best promotion tool in promoting homestay program in Malaysia. Homestay program in Malaysia becomes a potential sector to improve the development of economy, infrastructure, social, and the environment factors in tourism industry. 500 Homestay program visitors were randomly selected and the data collected was analyzed using IBM-SPSS version 24. Findings show that promotions via internet are the most powerful tool to attract visitors and the visitors via internet are more satisfied with the homestay facilities provided by the host. This positive perception embarked more than 80 percent of them to return to the same homestay in future and recommend their favourite homestay to others. In addition, results from binary logistic regression analysis also supported the findings with 97.23 percent of them will return to the same homestay in the future and 96.88 percent will recommend to the others. It caused of the highly satisfaction level with the facilities provided by the homestay host. It is recommended that all registered homestay in Malaysia will promote their homestay using the internet tools because it can advertise attractively and also will reduce the marketing cost.