ROLE OF ENVIRONMENTAL COMMUNITIES IN KAMOJANG NATURAL JAVA NATURAL RESERVATION

Abstract

Environmental awareness especially conservation areas are a strategic thing that needs to be socialized to the community. The existence of a Nature Reserve which is the highest status of a conservation area must be socialized to the community because of its strategic function as a support for human life. The region's conscious campaign was carried out by an environmental community calling itself the Nature Lovers Communication Forum (FKPA) in preserving the nature reserve by trying to socialize the awareness of the nature reserve area, especially in the Kamojang area through the save ciharus movement. The purpose of this study was to identify communication planning carried out by nature lover’s communication forum (FKPA) in educating people in the Kamojang (CAK) Nature Reserve area in West Java, identifying communication efforts carried out by FKPA in preserving the environment through a save ciharus movement in the reserve area natural Kamojang, West Java. The purpose of the next study was to identify communication strategies of FKPA in the preservation of the Kamojang nature reserve in West Java through a campaign to save. This research is descriptive with a qualitative approach. The results showed that communication planning carried out by nature lover’s communication forums in educating the public about environmental awareness included strategic planning, managerial planning, and operational planning in the movement to save the forest. Efforts made by nature lovers in maintaining the preservation of nature reserves include; Forest rescue campaign on social media such as Twitter and Instagram, educates mountain climbers not to enter the nature reserve and dispose of litter, carry out damaged land restoration activities with the community. The communication strategy carried out by FKPA is to form volunteers and environmental activists as the spearheads in nature conservation campaign activities and conduct roadshows to schools about the nature reserve area.