FOOD TOURISM MOTIVATION AND CUSTOMER SATISFACTION ON HIPSTER CAFÉ IN JOHOR BAHRU, MALAYSIA

Authors

  • Mohd Faizal Md Saleh Faculty of Built Environment and Surveying. Universiti Teknologi Malaysia
  • Norhazliza Abd. Halim Centre for Innovative Planning and Development, Universiti Teknologi Malaysia
  • An-Nisa’ Mohd Farid Faculty of Hotel and Tourism Management. Universiti Teknologi Mara, Malaysia.

Abstract

Hipster Café has developed in accordance with the hipster ideology of the food and beverage industry. Hipster, according to Greif (2016), refers to "rebel consumers" who describe their lifestyle and purchases in ways that vary from the standard. Interrelated with this was the introduction of the hipster concept into the food industry. Food tourism motivation plays an important factor in keeping hipster cafés competitive in the foodservice industry. As a result, this study aims to find out what young people think about the food tourism motivations and customer satisfaction of Hipster Café, as they have been recognized as regular visitors.

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Published

2024-09-24

How to Cite

Mohd Faizal Md Saleh, Norhazliza Abd. Halim, & An-Nisa’ Mohd Farid. (2024). FOOD TOURISM MOTIVATION AND CUSTOMER SATISFACTION ON HIPSTER CAFÉ IN JOHOR BAHRU, MALAYSIA. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 6(26). Retrieved from https://gaexcellence.com/jthem/article/view/2416

Issue

Vol. 6 No. 26 (2021): Volume: 6 Issues: 26 [December, 2021]

Section

Articles