THE IMPLEMENTATION OF CREATIVE TOURISM CONCEPT IN COMMUNITY-BASED TOURISM

Abstract

Tourists nowadays have a tendency to refrain from repeated activities in order to gain new feelings and experiences. Creative tourism activities have provided an opportunity for tourists to learn and experience more about local skills, expertise, traditions, and unique qualities of the places they are visiting especially in community-based tourism (CBT). The objective of this study is to identify the indicators of creative tourism that are related to CBT and analyse how creative tourism can be implemented in CBT. This will be contributing to filling a gap in the knowledge since no reviews with this focus have yet been undertaken. The literature on CBT and creative tourism are studied in order to understand the definitions, concepts, and scope. Besides, the relationship between these terms is identified in order to have a clearer idea about CBT and creative matters. By understanding their relationships, industry practitioners are expected to be aware of tourist needs and get inspiration on how to transform or revive their tourism businesses.