CHOICE OF TRANSPORTATION MODE – A THEORETICAL STUDY

Abstract

Inefficient public transport is considered a normal problem in any city or country. The motivations of transportation users determine their choice of transportation mode. This paper is aimed to identify the reasons behind the choice of transportation mode among daily commuters. Specifically, this paper observes the quality of public transport offered towards the users and how it affects their decision on the transportation mode. To understand their motivations, a literature review study has been conducted to interpret their preferences on the quality of public transport. The result shows the indicators that can be measured in the quality of public transport. Several past kinds of research have discussed the measures in solving issues related to public transport to encourage people to use the service given.