VIETNAM CA TRÙ SINGING: FROM HERITAGE REVIVAL TO CONSERVATION AND SUSTAINABLE DEVELOPMENT OF TRADITIONAL MUSIC HERITAGE

Abstract

This study explores the preservation and promotion of Ca trù, a traditional Vietnamese musical heritage listed by UNESCO as an Intangible Cultural Heritage in Need of Urgent Safeguarding. The research objectives focus on understanding the methods and strategies employed by artists, artisans, heritage practitioners, and local communities in safeguarding this cultural form. Using a mixed-methods approach that combines qualitative interviews, participant observation, and case studies, the study investigates the innovative practices adopted to revitalise Ca trù within the framework of cultural and creative industries. The findings reveal that the transformation of Ca trù from a ceremonial art form into an artistic product has played a significant role in its preservation. This shift has not only enhanced public awareness but has also provided new opportunities for sustainable cultural development. The study concludes that integrating heritage preservation with contemporary creative practices is essential for ensuring the continued relevance and vitality of Ca trù in the modern era.