THE CASE STUDY OF ONLINE FOOD DELIVERY PLATFORMS IN RELATION TO CONSUMER’S HEALTH CONDITIONS AND HOME CONVENIENCE IN ANAND, GUJARAT, WESTERN INDIA

Abstract

Online food delivery platform has been emerged as an easy to access food delivery and receiving methods from variety of restaurants and food joints at the comfort of home. It has been providing convenience at home facilities to food lovers. But at the same it has been seen as health hazards for the consumers for such foods. The present paper has tried to find out the rising health concerns among the consumers of the online food delivery platforms and has also tried to find out the importance of it in present business environment. Total n= 168 respondents purposively considered for survey who had been using online food ordering platforms. The study involves purposive and convenience sampling methods. MS Excel sheet was used for analysis of data and preparing charts for better illustration.  It was found that online food delivery platforms have raised some nominal health related issues among 10 percent of OFD (online food delivery) platform users, but for the old age people it has been emerged as an easy to get food support system. Further it was noticed that at least 15 percent customers complaints about food frauds and food adulteration which was matter of serious concerned. The paper will have serious implications on society, and it would provide road map for further research in the area.