A STUDY OF FOOD AND SERVICE QUALITY INFLUENCING CUSTOMER SATISFACTION IN STUDENT CAFETERIA

Authors

  • Syuhirdy Mat Noor Faculty of Hotel and TourismManagement, Universiti Teknologi Mara Cawangan Pulau Pinang, Malaysia
  • Nurul’Aishah Zakaria Faculty of Hotel and TourismManagement, Universiti Teknologi Mara Cawangan Pulau Pinang, Malaysia
  • Nurul Syafika Azri Faculty of Hotel and TourismManagement, Universiti Teknologi Mara Cawangan Pulau Pinang, Malaysia
  • Amierul Hazry Ahmad Yusoff Faculty of Hotel and TourismManagement, Universiti Teknologi Mara Cawangan Pulau Pinang, Malaysia

DOI:

https://doi.org/10.35631/JTHEM.1040003

Keywords:

Food Quality, Service Quality, Cafeteria, Students, Customer Satisfaction

Abstract

Customer satisfaction in university cafeterias is significantly influenced by factors such as food quality, service efficiency, ambiance, and pricing. Enhancing these elements is vital for providing a positive dining experience that contributes to students' overall university experience. This study explores how service quality and food quality impact student satisfaction, driven by observed inconsistencies in service delivery among campus cafeteria operators that may hinder sustained satisfaction. Using purposive sampling, data were gathered from 400 UiTM students through questionnaires. Findings reveal that food quality scored higher in satisfaction than service quality. The study concludes with recommendations for improving cafeteria services and suggests potential directions for future research.

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Published

2025-06-01

How to Cite

Syuhirdy Mat Noor, Nurul’Aishah Zakaria, Nurul Syafika Azri, & Amierul Hazry Ahmad Yusoff. (2025). A STUDY OF FOOD AND SERVICE QUALITY INFLUENCING CUSTOMER SATISFACTION IN STUDENT CAFETERIA. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 10(40). https://doi.org/10.35631/JTHEM.1040003

Issue

Vol. 10 No. 40 (2025): Volume: 10 Issues: 40 [June, 2025]

Section

Articles