VOICES FROM THE SUMMIT: EXPLORING THE GROWTH NEEDS OF KINABALU GEOPARK GUIDES

Abstract

This paper exploring the professional development (PD) needed by mountain guides within the Kinabalu UNESCO Global Geopark (KUGG). Drawing on a qualitative research design, the research made use of purposive sampling to recruit 80 participants, involving mountain guides, Geopark officials, instructors, and climbers. Data were gathered using semi-structured interviews and observations, which were analyse using thematic analysis. A number of key areas for professional growth of mountain guides emerged from the research, ranging from advanced safety and rescue courses, effective communication, leadership, and increased sensitivity to sustainable tourism practices. This paper reveals the necessity of collaborative action by the management of the park and the stakeholders to provide specific focused training, improve budget allocation, and establish networks of peer support, enhancing intercultural competency, and recommendations highlight augmenting MGs' professional skill, sustainable tourism promotion, and the achievement of the conservation objectives of the Geopark hinge on addressing these needs. MGs that facing. This study provides insightful analysis of PD approaches for guides in protected regions.