DEVELOPMENT OF TOURISM APPS IN IMPROVE THE ECONOMY OF ASNAF BUSINESSES IN PERLIS

Abstract

The years 2024-2025 are established as the year to visit Perlis as part of the eco-tourism effort by the Perlis state. Therefore, a study on the effectiveness of the proposed establishment of tourism apps towards the development and economic impact of SME Asnaf Perlis has been proposed. The concept of smart Tourism has become crucial after the launch of the National Tourism Policy (NTP) 2020-2030 on the 23rd December 2020, to ensure the continuity of the country’s tourism industry and to turn Malaysia into a preferred tourist destination globally. In this policy, the Transformation Strategies are to embrace ‘Smart Tourism’, a concept that combines information and communication technologies (ICTs) with tourism to improve visitor experience, efficiency of tourism operations, and to support sustainable tourism development (Gretzel et al., 2015). Input regarding Asnaf Perlis’s SME businesses will be added to various applications per the study's findings, which will help the targeted community drive their business to success and the effectiveness of these apps regarding their business development.