EXAMINING THE FACTORS THAT INFLUENCE TOURISM STUDENTS’ INTENTION TO SERVE PEOPLE WITH DISABILITIES IN THE ACCOMMODATION SECTOR

Authors

  • Fatin Syafiqah Nurrulhisham Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia
  • N Alia Fahada W Ab Rahman Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia

DOI:

https://doi.org/10.35631/JTHEM.1041025

Keywords:

Tourism Students, People with Disabilities, Inclusive Tourism, Accommodation Sector, Theory of Planned Behavior

Abstract

The purpose of this study is to examine the factors that influence tourism students’ intentions to serve people with disabilities in the accommodation sector. Using the Theory of Planned Behavior (TPB), this study examines the roles of attitude, subjective norms and perceived behavioral control in shaping students’ service intention. The respondents will be students enrolled in the Bachelor of Tourism Management program at Universiti Malaysia Terengganu, selected through purposive sampling.  The data for this study will be collected using an online questionnaire distributed through Google Forms. The data obtained will be analyzed descriptively using Statistical Package for Social Science (SPSS) and correlation analysis. The findings are expected to guide education and policy efforts in promoting inclusive practices in the tourism industry.

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Published

2025-09-18

How to Cite

Nurrulhisham, F. S., & Rahman , N. A. F. W. A. (2025). EXAMINING THE FACTORS THAT INFLUENCE TOURISM STUDENTS’ INTENTION TO SERVE PEOPLE WITH DISABILITIES IN THE ACCOMMODATION SECTOR. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 10(41). https://doi.org/10.35631/JTHEM.1041025

Issue

Vol. 10 No. 41 (2025): Volume: 10 Issues: 41 [September, 2025]

Section

Articles