Vol. 2 No. 5 (2020): Volume_2 Issues_5 [September, 2020]

Articles

• CHINESE ENTREPRENEURIAL CAPABILITIES AND PRACTICES: CASE OF MALAYSIAN SME

  Yeng Wai Lau, Wei Keng Cheah, Asna Atqa Abdullah

  15-29

  • Abstract View 22
  • PDF 32

• THE PURCHASE INTENTION’S DRIVER OF PRIVATE LABEL BRANDS FROM THE HYPERMARKET STANDPOINT

  Ima Ilyani Ibrahim, Nur Hazirah Mohammad Yatim

  01-14

  • Abstract View 21
  • PDF 21