THE ROLES OF TRAVEL REVIEWS TOWARDS HOTEL GUEST LOYALTY

Authors

  • Nor Maizana Mat Nawi Universiti Malaysia Kelantan
  • Roslizawati Che Aziz Universiti Malaysia Kelantan
  • Marlisa Abdul Rahim Universiti Malaysia Kelantan
  • Nurzehan Abu Bakar Universiti Malaysia Kelantan
  • Abdullah Muhamed Yusoff Universiti Malaysia Kelantan
  • Harnidah Samengon Universiti Malaysia Kelantan

Keywords:

Customers Travel Reviews, Guest Loyalty, Hotel Services

Abstract

Travel reviews are developing as a dominant source of information affecting hotel guest loyalty. Customers are often expressing their experience and feelings in the form of online consumer reviews and views on hotels, travel destination and travel services. The willingness to share customer’s reviews on the website has highlighted the need for a greater understanding of the relationship travel reviews towards hotel guest loyalty. Thus, this paper is aiming to reveal the effects of travel reviews on hotel guest loyalty. This study will increase the knowledge of the customers to understand how they could indicate and assess a hotel room during an online hotel reservation. The results further will recommend that travel reviews play an important part in the trip planning process.

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Published

2024-09-17

How to Cite

Nor Maizana Mat Nawi, Roslizawati Che Aziz, Marlisa Abdul Rahim, Nurzehan Abu Bakar, Abdullah Muhamed Yusoff, & Harnidah Samengon. (2024). THE ROLES OF TRAVEL REVIEWS TOWARDS HOTEL GUEST LOYALTY. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 4(13). Retrieved from https://gaexcellence.com/jthem/article/view/1503

Issue

Vol. 4 No. 13 (2019): Volume_ 4 Issues_ 13 [March, 2019]

Section

Articles