THE POTENTIAL OF “KANCRA BODAS FISH” OR “GOD-FISH” LEGEND IN CIBULAN KUNINGAN WEST JAVA INDONESIA AS SUSTAINABLE TOURISM DEVELOPMENT STRATEGIES

Abstract

This article is aimed at describing how the legend of Kancra Bodas fish or God-fish could raise sustainable tourism development strategies. This research is under the theory of tourism such as the theory of Concept of Sustainability, the theory of Sustainability in Tourism and the theory under the literary study, folklore, and legend. The study conducted by interviewing the custodian of graveyards, the District Government, and Education and Cultural Service in Kuningan. Through the legendary story, there are four important factors which will be beneficial for Cibulan tourist destination, that is the increasing numbers of visitors, maintaining the existence of God-fish, teach the younger or next generation and visitors to learn and practice the local wisdom into their daily lives and also pass down this story legend to the next generation so this story legend still persists in the society whether inside or outside Kuningan society. The study results show that Cibulan through the legend of Kancra Bodas fish has a potential one of sustainable tourism development strategies that should be pertained and promoted by the District Government and also the local people.