HOTEL ATTRIBUTES ON CUSTOMERS PURCHASING DECISION IN THE BUDGET HOTEL SECTOR: KLANG VALLEY

Abstract

Nowadays, online reviews are playing an important role as a source of information for customers before they purchase the hotel room. The needs and wants of the customers can be fulfilled by the hotel operators by exploring the significant hotel attributes towards budget hotel rooms. Hence, the researcher, distributed the questionnaires to young adults in Klang Valley to answer some questions pertaining to the hotel attributes of online reviews. From this study, the researcher can determine the significant hotel attributes among young adults that contribute to their budget hotel purchasing decision. These attributes include price, location, and room facilities.