A CASE STUDY ON THE DEVELOPMENT OF KAMPUNG TANJUNG ARU LAMA AS A POST COVID-19 RESILIENT COMMUNITY-BASED TOURISM DESTINATION IN KOTA KINABALU, SABAH
DOI:
https://doi.org/10.35631/JTHEM.1143009Keywords:
Community-Based Tourism, Community Participation, Local Empowerment, Post Covid-19 Resilience, Tourism Challenges, Tourism Conceptual FrameworkAbstract
This research explores strategies to enhance post-COVID-19 resilience and promote sustainable growth in community-based tourism (CBT) in Kampung Tanjung Aru Lama, Sabah. In order to guarantee long-term sustainability and profitability, the study assesses the impact of CBT on local communities, looks into the challenges they encounter, and suggests a conceptual framework for CBT. The results of a quantitative approach that includes questionnaire surveys, with field observations and literature review highlight important issues such limited marketing, skill gaps, environmental concerns, and unstable finances. However, the study also identifies possibilities for CBT progress in the community, including a high interest in tourism business, rich cultural assets, and natural coastal resources. To improve local involvement and promote long-term resilience, the suggested approaches include collaborative networking models, financial management systems, and capacity-building initiatives. According to the study's findings, Kampung Tanjung Aru Lama has the potential to develop into a viable CBT model for Tanjung Aru and entire state of Sabah with the right institutional support and community involvement.
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