FROM TRADITIONAL CLASSICS TO MODERN CULTURAL LANDSCAPES: CREATIVE TRANSFORMATION OF CULTURAL RESOURCES THROUGH THE CASE OF ZHENGDING RONGGUO MANSION
DOI:
https://doi.org/10.35631/JTHEM.1143014Keywords:
A Dream of Red Mansions, Cultural Resource Transformation, Immersive Heritage Tourism, Literary Landscapes, Adventure Tourism, Zhengding Rongguo MansionAbstract
This study takes Zhengding Rongguo Mansion as its focal case to explore how cultural resources can be creatively transformed from traditional literary classics into contemporary cultural landscapes. Through a spatial lexical analysis of A Dream of Red Mansions (Cao & Gao, 1978), an examination of Rongguo Mansion’s on-site narrative structure, and sentiment and text mining of visitor reviews, this study identifies key challenges in current literary landscape transformation. It also draws on Rongguo Mansion’s operational model to propose targeted improvements and practical recommendations. Revitalizing the classic landscapes requires establishing a Three-dimensional transformation mechanism, including establishing a layered participation script which evolves from the passive viewing to active co-performance in the behavioral dimension, and upgrading static symbols to dynamic production systems in the value dimension. The study proposes integrated recommendations encompassing multi-dimensional convergence, composite dissemination, and regional coordination, aiming to provide a theoretical framework and practical pathways for overcoming the symbolic consumption dilemma in traditional cultural tourism sites.
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